Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace

by Courtland L. Bovée, John V. Thill

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.



Help your students launch their careers with modern communication skills

For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips students with the fundamental skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening, and presentation strategies in a contemporary manner. In the 8th Edition, Bovee and Thill provide numerous exercises, tools, and online resources to prepare students for the new reality of mobile communications, and emerging trends, for a bright start in the business.

544 pages, Paperback

Published February 4, 2020

Reviews

[Phillip · Rating 3 out of 5]

It's a business writing textbook. I've never read one before (and I'll likely continue teaching out of this one so I never have to read another). Much of the focus is on things that are important, but rather basic principles of good writing--clarity, conciseness, directness, knowing one's audience. There are obviously distinct business considerations, but the core principles are fundamental to effective writing in pretty much any rhetorical discipline.

[Kelsey · Rating 4 out of 5]

Well, it's a textbook. Though I'm an avid writer, I learned some new things - namely the latest advice for writing for mobile device consumption.