Digital Personal Branding: The Essential Guide to Online Personal Branding in the Digital Age

by Dario Sipos

Digital Personal Branding is your guide to developing a personal online brand: Why it matters, how to approach it, and how to manage a personal brand successfully.
No one can tell your story better than you can. This book will teach you how to do precisely that.
After reading Digital Personal Branding, you will know:
How successful digital personal branding brings you influence in the modern world
What steps to take to make your digital personal brand work online
How to display your skills and personal brand so you become the best candidate for career and business opportunities
The content marketing process, story branding, useful tools, and how all these parts come together to work as a productive marketing machine for your personal brand
A set of actionable digital personal branding steps that you can do quickly to become more successful in work and life

You will be entirely ready to start and run your digital personal branding and marketing processes continuously and consistently. Never again worry about a job by becoming noticeable in your field.

Digital Personal Branding is a must-read for everyone that wants to develop their personal brand and become influential. Perfect for professionals, entrepreneurs, and college students.

138 pages, Paperback

Published September 17, 2021

About the author

Dario Sipos, Ph.D., is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, Author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing.

Dario has built his unique skill set during 12+ years of working experience in every aspect of Digital Marketing. He has spent significant time working all over the World in the digital field, helping clients and developing brands.

He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions.

Dario will help you build your influence in all directions of your online presence.

Reviews

[V.K. · Rating 5 out of 5]

This was a great introduction into this topic!

[Tobias Kapfer · Rating 5 out of 5]

For the past year, I've been trying to expand my outreach through branding and never seemed to see real progress. After reading this book, I've learned new functional tactics that I can apply to my own business and have started to see the results I've been reaching for literally in a few days. It's an easy read and the information is clear enough to start applying its lessons after the first time.


This is a good book that is full of interesting insights about personal branding. Author Dario explains fundamental concepts with clarity, gives plenty of examples, and then goes into depth with strategies for how to be more effective by incorporating these concepts into your work and life.

[Pieter Tal · Rating 5 out of 5]

Digital Personal Branding is probably the best personal branding book on the market. This book covers personal branding for individuals, entrepreneurs and is universally applicable to build and grow your personal brand. Author Dario Sipos did a remarkable job in making the book easy for beginners and even those who are brand strategists to understand and apply the principles of branding.

This was an easy read and gave me some perspective on how to brand myself that I never even considered.

[Patricia Moreno · Rating 5 out of 5]

Really good book, full of nice illustrations that clarify complex subjects in digital personal branding.

Whether you’re new to personal branding or you’ve been working on your brand for a while, this book covers everything you need to build, grow and foster your brand. In today’s job environment, fitting in is no longer acceptable for long-term employability. Instead, you need to stand out, make your mark, and build credibility in your career. This book shows you how.

[Robin Hunter · Rating 5 out of 5]

Really good book for learning to package and market yourself and your product. Teaches you how to take advantage of the internet to present your "elevator speech" without being pushy or boastful.

Would definitely recommend it for anyone looking for a good read related to branding and personal growth. A ton of useful information felt very connected when reading it.

Lots of valuable things that I look forward to putting to use.

[gisele fominyen · Rating 5 out of 5]

My NEW favorite thing

Thank you so much for this book. Congratulations on your wisdom. My social media presence is getting a lift. I am ready to recommend

[Josy Premo · Rating 5 out of 5]

Really nicely written, and easy to read, I learned a lot. This is my 2nd book from the same author, I gave it already to my son to read so he can hopefully improve his career.

[Jo Fitzgerald · Rating 5 out of 5]

Excellent! I was searching for book on this subject, but all are filled with "current trends" while this book is more universal, like a guide how to do it exactly, from small things to more complex.

[Wendy Keaton · Rating 5 out of 5]

This book is a great read for anyone looking to improve their personal brand. It's easy to understand, filled with practical tips and real-life examples.