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Why Advertising Fails: And How To Make Yours Succeed
How often have you spent your money on an ad only for it to fall at,
bringing only a fraction of the results that you dreamed? Unfortunately, this
happens far too often. But what's to blame-company leadership, the format
for the ad, the product itself?
With Why Advertising Fails, renowned marketer Dan Kennedy answers
these questions and more, so you can understand why your advertising dollars
are being thrown into a bottomless pit-and what to do to x it. e key
is properly purposed advertising that follows a consistent, measurable plan.
And here's the kicker: there's no need to reinvent the wheel. By deploying
evergreen content, you can obtain consistent results without wasting energy
on brand-new campaigns.
Featuring guest chapters from some of the world's leading marketers, you'll
learn what you're getting wrong with your copywriting and messaging, why
your campaigns need a Big Idea, and how to build a list of raving fans to
systematize your advertising. It's not too late to turn your advertising around
and start generating revenue-your business depends on it!
bringing only a fraction of the results that you dreamed? Unfortunately, this
happens far too often. But what's to blame-company leadership, the format
for the ad, the product itself?
With Why Advertising Fails, renowned marketer Dan Kennedy answers
these questions and more, so you can understand why your advertising dollars
are being thrown into a bottomless pit-and what to do to x it. e key
is properly purposed advertising that follows a consistent, measurable plan.
And here's the kicker: there's no need to reinvent the wheel. By deploying
evergreen content, you can obtain consistent results without wasting energy
on brand-new campaigns.
Featuring guest chapters from some of the world's leading marketers, you'll
learn what you're getting wrong with your copywriting and messaging, why
your campaigns need a Big Idea, and how to build a list of raving fans to
systematize your advertising. It's not too late to turn your advertising around
and start generating revenue-your business depends on it!
224 pages, Paperback
Published November 23, 2021
3 people are currently reading
25 people want to read
About the author
Dan S. Kennedy
145 books374 followersDan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.
As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities.
Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year. Corporate engagements have included American Honda, Floor Coverings International, IBM, Pitney-Bowes, Sun Securities. Today, Dan rarely accepts speaking engagements outside of Glazer-Kennedy Insider's Circle ™ events.
As a direct-response marketing consultant and copywriter, Dan is the 'hidden genius' behind full-page magazine ads you read, TV infomercials you see, online marketing and direct-mail you receive. He is routinely paid upwards from $50,000.00 to, on average, $100,000.00 to $200,000.00 plus royalties to craft direct-response ads, sales letters, direct-mail campaigns and integrated offline/online marketing systems for his private clients.... over 85% of which repeat. His advertisements created for clients have appeared in over 200 magazines from industry trade journals, airline magazines and The Wall Street Journal to USA Today and Readers Digest to Cosmopolitan.
He has created winning campaigns for health, diet and beauty products and companies, B2B and industry products including software, and investments including Canadian land sold to Asian investors — but his #1 specialty, where he does most of his work, is with clients in the information-marketing industry including book, home study course, online course and newsletter publishers; seminar, conference and event promoters; coaching organizations; and associations. Most new client relationships begin with an initial consulting day at his base fee of $16,800.00, conducted in one of his two home cities. There is usually a waiting list, and new client candidates are asked to communicate initially via a one to two page memo describing their business, needs and interests.
As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities.
Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year. Corporate engagements have included American Honda, Floor Coverings International, IBM, Pitney-Bowes, Sun Securities. Today, Dan rarely accepts speaking engagements outside of Glazer-Kennedy Insider's Circle ™ events.
As a direct-response marketing consultant and copywriter, Dan is the 'hidden genius' behind full-page magazine ads you read, TV infomercials you see, online marketing and direct-mail you receive. He is routinely paid upwards from $50,000.00 to, on average, $100,000.00 to $200,000.00 plus royalties to craft direct-response ads, sales letters, direct-mail campaigns and integrated offline/online marketing systems for his private clients.... over 85% of which repeat. His advertisements created for clients have appeared in over 200 magazines from industry trade journals, airline magazines and The Wall Street Journal to USA Today and Readers Digest to Cosmopolitan.
He has created winning campaigns for health, diet and beauty products and companies, B2B and industry products including software, and investments including Canadian land sold to Asian investors — but his #1 specialty, where he does most of his work, is with clients in the information-marketing industry including book, home study course, online course and newsletter publishers; seminar, conference and event promoters; coaching organizations; and associations. Most new client relationships begin with an initial consulting day at his base fee of $16,800.00, conducted in one of his two home cities. There is usually a waiting list, and new client candidates are asked to communicate initially via a one to two page memo describing their business, needs and interests.
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Displaying 1 - 3 of 3 reviews
August 30, 2022
As always, Kennedy tells it like it is. Most ads fail for a handful of reasons. In this book, Kennedy helps you learn how to produce ads that accomplish their goal: not to win awards, but to get sales.
March 19, 2022
I love all of Dan’s books, and this one is a fun, fresh, update to timeless principles. This is a quick read if you are already familiar with marketing, but nevertheless great reminders and few awesome new insights. I always pick up at least a dozen new ideas in each book and even share specific chapters with friends where applicable.
April 23, 2022
It’s Dan and when you get Dan for under $20 you are winning. His time is valuable and I am grateful he shares his wisdom.
Displaying 1 - 3 of 3 reviews