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The Social Sales Engineer: Timeless Principles for Achieving Thought Leadership
As a sales engineer these days, are you afraid of software making parts of your job obsolete? If not, you should be. Specialized SaaS applications are automating your chores and will soon replace you if your job involves running demos, setting up environments, maneuvering proof of concepts, or answering huge RfP questionnaires. Software is eating the sales engineering realm and transforming the role, until the very technology you sell will take over most of your tasks.
So, how do you avoid becoming obsolete?
The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media and as a trusted advisor in your client's organization. Armed with this book's principles, you will sell more solutions and do it confidently with original ideas, all while building your brand.
Let this book be your guide to differentiating yourself and staying relevant by building your professional brand.
In The Social Sales Engineer, you'll
The push you need to overcome your doubts about social media.The foundational principles that will help you achieve thought leadership.Inspirations and solutions for your daily sales engineering challenges.An intriguing story for Netflix-like entertainment.The Social Sales Engineer is the crucial manual you need to develop original thoughts that will build your sales engineer brand––both online and offline.
If you like entertaining sales and career books with a story touch like The Greatest Salesman in the World, then Patrick Pissang’s extremely valuable resource will inspire you. Get The Social Sales Engineer to take the next giant leap in your sales engineering career!
Author Patrick Pissang worked as a sales engineer for MuleSoft from the early days to IPO and created innovative technical value-selling tools for his opportunities in the field. His philosophy is to lead the client with methods they don’t expect and therefore won’t forget. He coaches customers while they run the proof of concept, and he uses domain-driven design to facilitate strategic discovery workshops. Patrick expanded his original thinking to social media and now helps sales engineers build their brand. He is the lead trainer, founder, and CEO of Sales Hero GmbH, a company that specializes in training sales engineers.
So, how do you avoid becoming obsolete?
The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media and as a trusted advisor in your client's organization. Armed with this book's principles, you will sell more solutions and do it confidently with original ideas, all while building your brand.
Let this book be your guide to differentiating yourself and staying relevant by building your professional brand.
In The Social Sales Engineer, you'll
The push you need to overcome your doubts about social media.The foundational principles that will help you achieve thought leadership.Inspirations and solutions for your daily sales engineering challenges.An intriguing story for Netflix-like entertainment.The Social Sales Engineer is the crucial manual you need to develop original thoughts that will build your sales engineer brand––both online and offline.
If you like entertaining sales and career books with a story touch like The Greatest Salesman in the World, then Patrick Pissang’s extremely valuable resource will inspire you. Get The Social Sales Engineer to take the next giant leap in your sales engineering career!
Author Patrick Pissang worked as a sales engineer for MuleSoft from the early days to IPO and created innovative technical value-selling tools for his opportunities in the field. His philosophy is to lead the client with methods they don’t expect and therefore won’t forget. He coaches customers while they run the proof of concept, and he uses domain-driven design to facilitate strategic discovery workshops. Patrick expanded his original thinking to social media and now helps sales engineers build their brand. He is the lead trainer, founder, and CEO of Sales Hero GmbH, a company that specializes in training sales engineers.
238 pages, Kindle Edition
Published September 3, 2021
41 people are currently reading
71 people want to read
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Displaying 1 - 5 of 5 reviews
May 26, 2022
the mix of pseudo-philosophy, "typical" story with struggles & happy end, protagonist often behaves like a school boy, although he is 34. Too little useful stuff for a book.
October 23, 2021
In the age of information overload, the question is asked, “How can one send a message that cuts through and makes a meaningful and lasting impression?” 🤔
This book was:
1.) Informative
2.) Entertaining
3.) Thought provoking
Using a fictional character, Elias, the book got me to live vicariously through him. The day-to-day activities, and watching a Zero turn to a Sales Engineering Hero and Thought Leader
If I were to summarize, I’d say this book is a mixture of Ray Dalio’s Principles & John C. Maxwell (21 Irrefutable Laws of Leadership), Fiction and Stoic Philosophy. The book’s 235 pages is a roller coaster of perspectives, with short chapters, that made me read this book in less than a week!
Thank you Patrick for a fun and intellectually stimulating read!
This book was:
1.) Informative
2.) Entertaining
3.) Thought provoking
Using a fictional character, Elias, the book got me to live vicariously through him. The day-to-day activities, and watching a Zero turn to a Sales Engineering Hero and Thought Leader
If I were to summarize, I’d say this book is a mixture of Ray Dalio’s Principles & John C. Maxwell (21 Irrefutable Laws of Leadership), Fiction and Stoic Philosophy. The book’s 235 pages is a roller coaster of perspectives, with short chapters, that made me read this book in less than a week!
Thank you Patrick for a fun and intellectually stimulating read!
September 20, 2021
Are you a regular visitor to LinkedIn. If so, my question today is are you a Peruser or a Poster?
If you are a Peruser, why? Are you concerned about your writing skills? Does you company limit your personal posting? Do you feel like you don't have anything to share?
If any of these are holding you back, let me recommend Patrick Pissang's new book The Social Sales Engineer. Patrick created a fascinating combination of a parable and a how-to manual. The book follows Elias, a Sales Engineer for an imaginary CRM company. It follows his journey from being a "demo jockey" evolving into a thought leader in the CRM space.
After each step of Elias' journey, Patrick shares tactical steps that you can take to progress your own growth as a thought leader. Each of these chapters ends with an Instant Challenge where Patrick challenges you to think through and write out you own action plan for improvement.
In the end Elias starts his own company and marries the girl. I don't think you need to go as far as quitting your job or finding a new spouse, but you can take the rest of the steps and change your standing in your company, industry or community.
My favorite science guy Bill Nye once said “Everyone you will ever meet knows something you don’t.” And that includes you. You know something I don't and it just might be something that will change my life.
So why not share?
If you are a Peruser, why? Are you concerned about your writing skills? Does you company limit your personal posting? Do you feel like you don't have anything to share?
If any of these are holding you back, let me recommend Patrick Pissang's new book The Social Sales Engineer. Patrick created a fascinating combination of a parable and a how-to manual. The book follows Elias, a Sales Engineer for an imaginary CRM company. It follows his journey from being a "demo jockey" evolving into a thought leader in the CRM space.
After each step of Elias' journey, Patrick shares tactical steps that you can take to progress your own growth as a thought leader. Each of these chapters ends with an Instant Challenge where Patrick challenges you to think through and write out you own action plan for improvement.
In the end Elias starts his own company and marries the girl. I don't think you need to go as far as quitting your job or finding a new spouse, but you can take the rest of the steps and change your standing in your company, industry or community.
My favorite science guy Bill Nye once said “Everyone you will ever meet knows something you don’t.” And that includes you. You know something I don't and it just might be something that will change my life.
So why not share?
July 27, 2023
This book suprised me. Instead of throwing a bunch of theories, Patrick involves you with a fictional character Elias and develops a novel which ties you up to the end very nicely.
Many sales engineers have been more engineers than sales people for almost all of their career. The story unveils the transformation of an engineer that has been on sales but never realised some aspects of sales engineering which are soft skills you have to develop to be more influential and effective in your job.
In a world of professional social media that is a key tool for companies and professionals, it shows you how to unleash yourself and promote yourself and your company in a positive manner.
Many sales engineers have been more engineers than sales people for almost all of their career. The story unveils the transformation of an engineer that has been on sales but never realised some aspects of sales engineering which are soft skills you have to develop to be more influential and effective in your job.
In a world of professional social media that is a key tool for companies and professionals, it shows you how to unleash yourself and promote yourself and your company in a positive manner.
April 9, 2022
I avoided this book as I knew it was written as a story, rather than a purely educational non-fiction book. I read it because it was bought for me. by my work and I actually really enjoyed it. I found I related to Elias, the protagonist, and found the story chapter followed by informational follow-up chapter worked well. I already sort of knew a lot of what the book suggests, but I do tend to benefit from having someone else tell me, or remind me, what I should be doing in areas where I'm looking to change, or improve.
Displaying 1 - 5 of 5 reviews