Agencynomics: Fully Revised Edition 2021

by Spencer Gallagher, Peter Hoole, Jazz Thompson (Illustrator)

Agencynomics. This is the fully revised and updated second edition. Agency and Economics. It’s that simple. Most Creative, Design, Technical, Digital, Marketing and Advertising type Agency owners face constant daily challenges when trying to scale their Agency business. Spencer Gallagher and Peter Hoole guide you through the growth journey with their intimate experience having over the last 13 years helped in excess of 1,000 agencies scale. Having been involved at every possible stage of the Agency growth journey they are confident that this book has all the information you need to help build a best in class Agency. With 50% of agency owners having never worked in an agency before starting their own, this book is full of insights and tips for anyone with or without agency experience, on the journey from agency start-up through to a team size of 50. The book also contains the 40 different ways you can scale your agency to suit all types of agency leader.

Genres: Business

325 pages, Kindle Edition

Published September 2, 2021

Reviews

[Madalina Stoian · Rating 5 out of 5]

great book

Authors are clear and it seems that they know their stuff.

Definitely a good read for everyone owning or planning to open an agency

[Fellow · Rating 3 out of 5]

I found it rather basic and UK (or maybe western europe?) centric in some parts that were aimed as the most down-to-earth and actionable. Couple of valuable tips that i'll probably use with my clients. If you run an agency in the western europe or especially the UK you should read it. Other than that, I'm not so sure.

[Charlie Rogers · Rating 4 out of 5]

Agencynomics is a useful blueprint of the steps needed to build an agency. It's a valuable read for any budding owner, but with some oversimplification and frustrating references to their other products at times. Worth a read, but don't see it as a bible for building an agency.

[Dan · Rating 5 out of 5]

A practical book. More like s Bible of digital agencies! Up to date snd very relevant.