How to Get Started With CRO - The Workbook

by Alexander Rådahl, Edward Benz (Editor)

This workbook details how to start with CRO and the various methods that can be used to create a proper plan for your website and user experience. It will also give you many, good and bad, examples that can be used on real websites to tell you what works from the start and how to fix the things that are not. The biggest thing is that CRO takes time. You have to be patient and consistent with your strategies, otherwise they will not work.


With this book, you will learn:
- CRO best practices from the experts.
- Understand everything that goes into CRO: how to set up a plan to obtain data and improve your user experience, as well as knowing what works and what doesn't.
- Gain clear examples of both good and bad websites, with explanations for why or why not they are good, and suggestions for how to fix them.

64 pages, Paperback

Published August 15, 2021

About the author

Alexander is a 26 years old Senior User Experience designer specialized in Customer Experience and Conversion Rate Optimization. He loves problem-solving, and as we all know, UX design is a process of solving problems. He likes to think of himself as a Design Detective, getting to the root cause of why people have certain feelings about your product. It's not just what you do; it's also what you don't do.

As an 11-year-old, Alexander already started programming his own websites and programs for the PC game The Sims. Working closely with Electronic Arts, he learned an incredible amount in development, design, marketing, and his website being the largest The Sims website in Norway.

As a skilled entrepreneur, Alexander has used his creativity and problem-solving skills in designing several products, both physical and digital. In the past few years alone, he has started a few companies, including an online store for home decor along with complex solutions for larger ERP markets - all of which have allowed him to develop strong business acumen that can be applied across various industries. Whether it's creating brands or working on design projects from start to finish using new technologies like AR, you'll find Alexander’s professional approach is always endearing and compelling.

Alexander is passionate about UX design, and he sees it as a process of problem-solving. The core for any conversion optimization campaign is to understand the user's needs, desires, behaviors, motivations, etc., and tap into the psychological part of the user.

Reviews

[Андрей Старцев · Rating 5 out of 5]

Working with CRO is quite difficult or no longer clear. After reading this book to the end, I not only began to understand the examples provided, but I myself made a plan for my website to optimize it.
I recommend this book to all beginners in this field.

[Sarah Limeratier · Rating 5 out of 5]

Everything you want to know about CRO in one single book!
My UX skills are now better than ever after reading this.
Highly recommended! :-)

[Rafael Lourenço · Rating 5 out of 5]

Very helpfull. One of the most complete books about this subject. Thank you.

[Hope · Rating 5 out of 5]

This is an amazing book...exactly what i was looking for.
If you wanna be a good UX designer,this is the book for you. I highly recommend it.

[Sameh Araj · Rating 5 out of 5]

nice book and helpful , teach me everything I need to be a UX designer.

[James Van · Rating 5 out of 5]

Excellent book , if you need to lean and become an UX designer this your best book choice.

[Luis30 · Rating 5 out of 5]

This book was a pleasant surprise. Even better than I expected. I recommend it to everyone who wants to learn some tips about UX Design, as it is a great help.

[Desislava Iancheva · Rating 5 out of 5]

I believe that it is always in your favor to learn something new, to acquire knowledge and skills in a given field. One learns while one is alive.

[Àĺhmìm Wd Bàñ · Rating 5 out of 5]

Very good book

[Pavlos · Rating 5 out of 5]

Really great! Meant to help everyone be a better ux designer!