Winning The Game with UX Design and CRO

by Alexander Rådahl, Edward Benz (Editor)

“If I had 1 hour to solve a problem […] I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than 5 minutes.” — Albert Einstein

In Winning the Game with UX Design & CRO, Author and website design authority Alexander Rådahl draws on years of experience in high-end website development to offer you time-tested methods that any website developer can use to optimize your website’s user experience, in order to significantly improve conversion rate, click-through percentages and customer engagement metrics.

In this invaluable user experience and CRO guide, you will learn ‘real-world’ tested methods that can be effectively applied around the globe by website designers, with any level of prior experience:
How to build websites that convert at optimum levels using CRO and UI UX Design, in a perfect marriage of web design, target audience identification and engagement
How to use the 5 main principles that will maximize your website conversion rate: clarity, simplicity, credibility, urgency and social proof.
Insider secrets about how CRO is used by tech giants like Uber, Airbnb, and Shopify… and how you can use the same approaches to exponentially expand your engagement.
The Top 3 CRO strategies that top website designers use to stimulate sales and visibility – UX research and optimization, sales funnel analysis and A/B testing.
The CRO tools that tech professionals use and how even beginning e-commerce business owners can use them to increase sales – Google Analytics, Google Search, Heap Analytics, Hotjar and more.

Whether you want to start experimenting with an upgraded website design, or need some inspiration for your next project, Winning the Game with UX Design & CRO has something for everyone. Get ready to take your web designs to another level by implementing these simple changes!

200 pages, Hardcover

Published November 15, 2021

About the author

Alexander is a 26 years old Senior User Experience designer specialized in Customer Experience and Conversion Rate Optimization. He loves problem-solving, and as we all know, UX design is a process of solving problems. He likes to think of himself as a Design Detective, getting to the root cause of why people have certain feelings about your product. It's not just what you do; it's also what you don't do.

As an 11-year-old, Alexander already started programming his own websites and programs for the PC game The Sims. Working closely with Electronic Arts, he learned an incredible amount in development, design, marketing, and his website being the largest The Sims website in Norway.

As a skilled entrepreneur, Alexander has used his creativity and problem-solving skills in designing several products, both physical and digital. In the past few years alone, he has started a few companies, including an online store for home decor along with complex solutions for larger ERP markets - all of which have allowed him to develop strong business acumen that can be applied across various industries. Whether it's creating brands or working on design projects from start to finish using new technologies like AR, you'll find Alexander’s professional approach is always endearing and compelling.

Alexander is passionate about UX design, and he sees it as a process of problem-solving. The core for any conversion optimization campaign is to understand the user's needs, desires, behaviors, motivations, etc., and tap into the psychological part of the user.

Reviews

[Rositsa Ivanova · Rating 5 out of 5]

I read this book, and it has given me significant insight into the world of Conversion Rate Optimization. This book is perfect for those seeking to get the most out of their marketing budget! There are in depth examples and case studies from Uber, Airbnb, and Amazon about how they have increased their conversion rates. I’ve learned so much from it and it would be fantastic for anyone interested in the subject matter too."

[Ivan · Rating 5 out of 5]

Ive staryed my own bussines and I had to start learning from somewhere a friend recommended me this book and thank god that happened. Not only I learned important things that Will learn only when i fail thank to this book I dont have to fail to learn I've read the book twice and I want to thank the authors for this tresure. Like my friend said if you wanna learn the easy way just read it.

[Yosif]

A few years ago I started a new business with a friend, for which we needed to make an online site. I started to be interested and read how I can do this. A few days later I came across this book and after reading it.I gained the necessary knowledge and thanks to the creators of this book I would recommend it to anyone who has decided to start something new and doesn't have the needed knowledge.

[The Doctor · Rating 3 out of 5]

Rather dense, so unless you're dedicated to learning the ins and outs of design, you're probably better off looking elsewhere. Still, it does have some useful information if you're into that sort of thing.

[Desislava Iancheva]

this book would be a great tutorial. everything in this life is achieved with a lot of perseverance and hard work, but through the book we would give ourselves a good start for our endeavor. Thanks, great copy.

[Justina · Rating 5 out of 5]

Recommended!

Fantastic for juniors, but even as an experienced pro, I found it valuable for consolidating knowledge and reinforcing best practices. Great for getting everyone on the same page.

[Hope · Rating 5 out of 5]

It helped me alot, i highly reccommend it.

[Barbara Smith]

It's quite an interesting read and gives you lots to think about. I have to admit it did make me a better UX designer. I'd recommend it.

[Sarah Limeratier]

I loved the book so much that I made it read to web designing coworkers and it's a hit in my office!
Thanks for all the tips! 😊

[Panagiotis Messhnios · Rating 5 out of 5]

A book that makes you read it and you can get valuable information from it. Those who are interested in (and not only) UX designer should read it. It improves you and teaches you many things.

[Sam GREENWOOD · Rating 5 out of 5]

I recommend this to my friends

[MICHAEL BARTON · Rating 4 out of 5]

For those of a discerning manner I would recommend a superb read for professional marketing subject matter .you cannot go wrong

[Pavlos · Rating 5 out of 5]

10/10! Really helpful! I think I am a better ux designer from now on!