Persuasion: Integrating Theory, Research, and Practice

by Ann Bainbridge Frymier

Students want to learn how to persuade parents, teachers, and classmates.
Teachers often view a skills approach as too limiting and focus on theories of persuasion. Integrating Theory, Research, and Practice features an unprecedented fusion of the persuasion skills that students seek, integrated with persuasion theories instructors want to teach - the two approaches that have often been at odds with one another. Available in print and eBook formats, Integrating Theory, Research, and Practice :

Misc. Supplies

First published August 1, 2006

Reviews

[S.M. Dotson]

Nice review on current theories and strategies for persuasion and behavior prediction.