The Marketing Fallacy: How Any Small Business Can Look Like A Large Corporation, Without The Large Costs

by Joshua Littlejohn, Stanley Gatero

What if everyone thought your small business was a large corporation?
How would this impact your opportunities, your sales and your audience? Undoubtedly, it would catapult each of them. But how exactly does a small business accomplish that? Digital Marketer & Entrepreneur Joshua Littlejohn has the answer and will show you how. The Marketing Fallacy provides small business owners with a proven road to establish their company's image — without breaking the bank. From branding to client relations, Joshua borrows from his own story of starting his small business using a $500 savings withdrawal and structuring it to appear larger than it was. This allowed him to work with top clients, including Fortune 500 companies, and gave him the opportunity to establish an impressive professional network and earn a solid stream of income — all while still in college. Joshua knows that in a world dominated by companies like Google , Amazon and Facebook , small businesses are going to have to evolve if they are ever to compete or even work with these juggernauts. The Marketing Fallacy will provide the knowledge needed to do just that, and supports it using numerous case studies, resources and tools.

153 pages, Kindle Edition

Published August 1, 2021

About the author

Joshua Littlejohn is an entrepreneur, educator, marketer and author. In January of 2017, he founded Norgress, a Canadian holding company.

Joshua is the author of The Marketing Fallacy, a book that provides small business owners with a proven roadmap to establish their company's image—without breaking the bank.

From branding to client relations, Joshua borrows from his own story of starting his small business using a $500 savings withdrawal and structuring it to appear larger than it was.

Reviews

[Pegboard · Rating 5 out of 5]

The Marketing Fallacy: How Any Small Business Can Look Like A Large Corporations, Without The Large Costs by Joshua Littlejohn and Stanley Gatero is a stimulating book that only gives a glimpse of the impact they provide. I loved reading about different brands, how they came up with their logos and the surprising stories behind them. Don't expect him to do the work for you; he gives homework to make you vision where you can be.

Joshua Littlejohn is NOT your average marketing author that repeats what everyone else is writing. The Marketing Fallacy gives a taste of what he's accomplished through his business, Norgress. The website for Norgress shows the impressive quality of his work, while The Marketing Fallacy gives his passion. I was impressed with the wisdom and drive behind such a younger man. You can feel the energy pulsing through his work, and even if you are not looking to market your business, brand, or yourself; you want to be a part of his realm.

[KATIEY SWAIM · Rating 5 out of 5]

The Marketing Fallacy: How Any Small Business Can Look Like A Large Corporation, Without The Large Costs by Joshua Littlejohn and Stanley Gatero is a handbook for businesses that helps show small businesses how to have a large and in charge presence without investing alot of money to get their name out there amongst other corporations that may be giants in the business world.

This book states that small businesses may be handicapped by their need to lean on the traditional and large budget spending on their competition with other larger businesses. This book shows that instead of being traditional and relying on lots of spending, instead work on building and projecting a well known and well accepted image. This will help you to build positive relationships with clients and potential clients while you build your unique brand.

[Jobstina · Rating 5 out of 5]

I loved the ideas this book has left me with to be able to elevate my business I loved every part about how business like amazon came up, what their logos stood for, The general idea he gave on re-branding without costing yourself or the business big amounts and how to go about finding your niche market ...Joshua littlejohn has wrote a book for any small businesses upcoming that dont know where to start as yet I urge them to get this book it will head you in the right direction!

[Alamin Islam · Rating 5 out of 5]

The case studies and lessons in the book were not very in-depth but they certainly to the job of opening up your mind up to new marketing tactics that you can implement your in your business from day one.

[Anamul Haque · Rating 5 out of 5]

By the end Joshua leaves readers with A LOT of ideas to take their business to the next level. He shares tactics he’s adapted from his own business plus shares how some top entrepreneurs built their company.

[Connor Bayne · Rating 5 out of 5]

I loved this book! Didn’t know much of anything about marketing until now. The thing I like the most is the how the author recommends tools to use (how to) after explaining the steps of marketing. Quick and easy to read. Would highly recommend!

[Som · Rating 4 out of 5]

Good book

[Susmita · Rating 5 out of 5]

Nice

[Goutam Roy · Rating 3 out of 5]

Definitely a good read for an entrepreneur. It features a lot of modern references so it might not be extremely relevant in years to come but for now it’s certainly worth the time to read since the knowledge and skills it gives are invaluable.

[Bappa Bhakta · Rating 4 out of 5]

Loved this book, it’s been a brief yet interesting look at modern marketing. The chapter stories were a good touch but could have been expanded more.