The Whole Marketer: How to become a successful and fulfilled marketer

by Abigail Dixon

As marketing roles have continued to expand, marketers at any level are feeling under increasing pressure to deliver as individuals and teams. This thought-provoking book argues now is the time to take stock of the technical skills and latest thinking we must possess to be at the forefront of our profession. It also looks at the soft and leadership skills we need to successfully and authentically lead and deliver for our businesses, brands and teams. This is all underpinned by the personal understanding we need to gain clarity and fulfilment, both in our careers and our lives as a whole. The Whole Marketer looks through a lens of professional and personal development. It is a practical guide that allows you to review and identify any capability gaps, provides real time input and shares advice, tools and techniques to start you on your path to becoming a successful marketer. This book will help you to become a better version of yourself today, so you can lead the brands or businesses of tomorrow. Abigail Dixon’s rich experience comes from leading teams, consulting and training hundreds of marketers at various stages of their career to achieve formal qualifications.

345 pages, Kindle Edition

Published May 27, 2021

Reviews

[Neil Krikul · Rating 4 out of 5]

This book includes everything, personal and professional development tips for a Marketer, and is perfect for a junior or mid-level Marketer.

I, however, didn’t find anything that intrigued me as author pretty much gathered all the ideas from other sources and explained it in her own, short and dotpoints, words.

[صفية الشحي · Rating 5 out of 5]

I can’t get enough of this book , highly recommended for marketers