Restaurant Management: The Myth, the Magic, the Math

by Bruce Nelson

Why do most independent restaurants fail? Though they may have created beautiful menus and warm inviting atmospheres, but they simply failed to apply basic restaurant financial fundamentals!Learn how a dishwasher, turned restaurant manager, turned CFO, mastered the financial strategies that lead to a career of financial success. You will see how budding restaurateurs may win accolades from fans and the press but fail to keep a financially deficient restaurant door’s open. By following Bruce’s 40-year restaurant career, you’ll learn the most common financial mistakes independent restaurateurs make and the strategies that can turn around any restaurant.In this book, you’ll learn the business strategies that, when applied to any hospitality operation, will ensure success. Make your financial operations effortless by learning the Math of restaurant operations, avoiding the most common Myths of restaurant operations, and turning the Magic of restaurant operations into success!Bonne fortune financière!

141 pages, Paperback

Published September 9, 2020

Reviews

[Andrew Tollemache · Rating 4 out of 5]

I have not worked in the restaurant biz in over 25 years (Ok, I did 2 months at Jimmy John's when I was broke in 2010), but this book by Bruce Nelson on how he discovered the pricing logic and formulas to succeed in the restaurant business is pretty damn interesting.
Bruce frames this around his own disasterous attempt to own and run his dream restaurant in Minnesota after 20 years in the service business but failing miserably. He thought he had honed all the needed skills for running a restaurant but yet it almost ruined his life. IN the rest of the book he details the mistakes he and others make trying to make their eatery dreams come true and how arrived at his formula.
It mostly comes down to properly pricing in overhead/fixed costs when pricing menu items and how to incorporate scalability with intense data collection/tracking to make it all happen

[Logan Carlson · Rating 3 out of 5]

I had the pleasure to meet Bruce last summer. Fantastic, generous, and intelligent guy! We talked about writing and public speaking... and with that we explored his love of restaurants. I finally had the chance to read his book. It was enjoyable and pleasant read. The math is quite accessible, even to those without extremely deep business knowledge. Good book.