Target Story: How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience

by Bill Chastain

The Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today. In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store experience has kept this iconic brand at the top of the retail game. From same-day fulfillment to brand partnerships, Target has successfully fought the domination of online marketplaces by thinking outside the big box. The growth, prosperity, and expansion strategies that can be gleaned from the history of the Target Corporation amounts to a masterclass in business. Yet, the Target story has never been adequately presented. Until now. Through the story of Target, you’ll Discover how this iconic store hit the bullseye and created an addictive retail experience, and how you can do the same for your business.

224 pages, Paperback

Published September 6, 2022

About the author

Bill Chastain began his journalism career as a freelance writer shortly after graduating from Georgia Tech in 1979. Some of the more notable publications where his stories have appeared over the years include: Razor Magazine, Nation’s Business, SPORT Magazine, and Inside Sports. Chastain worked as a sports reporter for The St. Petersburg Times and The St. Petersburg Evening Independent before going to The Tampa Tribune in 1990, where he worked for twelve years as a columnist and sports reporter. While with the Tribune he also served as a correspondent for Sports Illustrated. Currently he covers Major League Baseball’s Tampa Bay Rays for MLB.com.