The Partnership Economy: How Modern Businesses Find New Customers, Grow Revenue, and Deliver Exceptional Experiences

by David A Yovanno

Unlock the enormous potential of strategic partnerships You think you know partnerships, don’t you? But the nature ― and growth potential ― of partnerships for business has transformed in recent years. In The Partnership Economy , partnership automation expert and impact.com CEO David A. Yovanno delivers an insightful, actionable guide to navigating this newly defined era and growing your company’s revenue far beyond expectations. Using real-life examples from well-known brands such as Fabletics, Target, Ticketmaster, Walmart, and more, the book offers practical frameworks on how to unlock the value of modern partnerships. Along with showing how partnerships build brand awareness, customer loyalty, and competitive advantage, Yovanno reveals the tremendous possibilities for growth when partnership agreements work in concert across all partnership types, such as influencers, commerce content publishers, business-to-business integrations, and affiliate rewards. In this book, you’ll Perfect for founders, executives, managers, and anyone responsible for revenue acquisition in any industry or sector, The Partnership Economy is an indispensable guide for anyone planning to grow their business and its revenue.

Genres: Business

288 pages, Hardcover

Published February 15, 2022

Reviews

[Alexander G · Rating 3 out of 5]

some nuggets of gold mixed in with self advertising

Enjoyed first half, Would have liked to see more practical resources and tactics over the authors continual ‘self selling’ of his software product and referencing his own (or his company sponsored research) as sources of data. It’s a shame, as there are some gold nuggets of info here, but felt I couldn’t quite trust everything that was written as I couldn’t help but feel I was being sold to. In fairness to author he did a great job to get me interested in the subject and a good book to start on your performance partnership journey

[Margarita Di Monte · Rating 5 out of 5]

Honestly, collabs or bust. Narrow view if you don't utilize other businesses consumer base to foster growth and new brand loyalty. Partnerships also help reduce overheads costs for long term gains. Win/win baby.

[Andrey · Rating 5 out of 5]

4 key insights

1️⃣ Referral partnerships extend well beyond content creators

2️⃣ Market leaders already generate a significant % of revenue through partnerships

3️⃣ You can't simply rely on ads to gain user trust

4️⃣ When you focus on the Customer every step of the way, magic happens

Full review on the TAP (Tech Alliances Podcast):
🎙️ Youtube https://lnkd.in/gXSFjdQj
🔊 Spotify https://spoti.fi/3xvMWw2
🥁 Apple Podcast https://bit.ly/4axj5kG

[Tabi · Rating 2 out of 5]

At one point, I wondered if the author had partnered with Wal-Mart for the book.
Lots of vague advice and examples and charts of partnerships that have worked. Really geared towards large business and the bottom line profits.

[April · Rating 3 out of 5]

Great summary of theories that you would need to learn at the beginning of the partnetship marketing.