This helpful guide distills business writing to its 25 documents that every business writer should be familiar with, including the business sales letter, request letter, press release, business report, and proposal. For each, the author offers format and content guidelines and alerts readers to common pitfalls.
Marsh is the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas. He is the author of "Classical Rhetoric and Modern Public Relations: An Isocratean Model" and co-author of the textbooks "Public Relations: A Values-Driven Approach" and "Strategic Writing: Multimedia Writing for Public Relations, Advertising and More."
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