German immigrant Ignaz Schwinn launched the company that bears his name in 1895 and set the bicycling standard in the U.S. for decades. Here the Black Phantom, Varsity, Paramount, and Fastback come alive through lavishly illustrated with original archival material, much of it from Chicago's Bicycle Museum of America. 250 photos, 200 in color.)P
Ok, I admit that I checked this out mostly for the old bike photos and am still salivating over the 1890s "lightweights" and the 60s-era Apple Krate, but, yes, the text is worth a look as well, although it doesn't cover Schwinn's devastating demise as thoroughly as I had hoped.