The Trade Show Buyer's Guide

by Rick McKee

The Trade Show Buyers Guide will help with the preparation, mindset and strategy to source at trade shows like a pro. With the right preparation, we can often accomplish in a day or two what might otherwise take weeks or longer. Mindset is vitally important to trade show success. Confidence, positive energy and the willingness to work outside of our comfort zone are critical. Strategy starts with getting clear on our goals and priorities. What exactly do we want to accomplish at the show? This includes our action plan on how we will work the floor, logistics and taking the right actions to grow our business and significantly add to our bottom line. This booklet is a step by step guide designed to help new trade show attendees make the most of this phenomenal sourcing method.

Staple Bound

Published July 1, 2018