Post-Acquisition Marketing: How to Create Enterprise Value in the First 100 Days

by Shiv Narayanan

When you’re acquired by Private Equity, the first one hundred days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations.In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis. With Shiv’s proven framework, you’ll learn exactly how to leverage data to secure a larger budget for marketing and drive more top-line revenue growth than ever before.

81 pages, Kindle Edition

Published April 27, 2021

Reviews

[Yulia Kryval · Rating 5 out of 5]

Simple, yet strong and on-point book on how to make sure your marketing effort leads to trackable and profitable success, and how not to fool yourself (or your management) with vanity everything. I wish every marketer could read it - regardless of their function.

[Donald Cowper · Rating 5 out of 5]

Well, this is one book I wished I’d been able to read earlier in my career. Shiv takes the often murky and complicated world of marketing and provides clear frameworks for how to elevate marketing to a high-impact revenue generator. I highly recommend this book to any leader looking for data-driven, predictable ways to scale growth, especially if they plan to sell the business.

[Artie Shlykov · Rating 5 out of 5]

My years spent studying marketing in University don't amount to nearly as much value as this book gave me. Everyone is taught what marketing is, but no one is taught how to ensure marketing is profitable. Reading this book felt like taking a big step in my career, and has helped me level up as a marketing leader.

[Dmytro Nalyvaiko · Rating 5 out of 5]

The book provides a step-by-step framework on how to audit your marketing, define the most profitable channels, and scale them. It’s the must read book for those marketers who would like to convince management to allocate bigger budgets to their departments.

[Praveen Kumar · Rating 5 out of 5]

A must have book for those in the enterprise marketing space.
Very well articulated with clear and easy to comprehend examples.

[Jason James Etter · Rating 5 out of 5]

phenomenal book

As a marketing leader looking to take my organization to the next growth level, this book is a gem to get the framework you need to ignite your rocket.