Chosen by Library Journal as one of the Best Business Books of 2002 "Lynn Paine has an optimistic analysis of the need for--and the value of--bringing ethical values into business decisionmaking."--Paul A. Volcker "This book presents a way of broadening the role of the corporation in our society, an interesting and exciting role." --John C. Whitehead, former chairman, Goldman Sachs
This is an excellent book that delves into the new construct that business face social ethics as it relates to overall performance. Paine provides data that shows how ethics has positive impact on performance of a company but is also honest in stating that ethical decisions, when considered to be correct, do not provide immediate positive financial impact.
I would recommend this book to any individual in business.