The Essentials of Media Planning: Learn the basics of the profession in less than 100 pages

by Marc Hamelin

This book is the result of years of reflection and experience in teaching the difficult job of media planner. It is intended for students who want to improve their knowledge in the world of communications, but also for those who are referred to as "direct clients", the ones who are working without a media agency but have advertising budgets to spend and want to know where to start in choosing the best media for their campaign. This book will serve as a reference for all those who are called upon to build a media plan. Having worked for over 25 years in media agencies and as a teacher of media management for the University of Montreal's advertising graduate program, Marc Hamelin has developed the ability to demystify several important aspects of the media planner's profession, all while maintaining a global vision of the media world.

138 pages, Kindle Edition

Published February 9, 2021

Reviews

[Susanne Cardwell · Rating 5 out of 5]

Well written and highly informative little book

This book is remarkable! It's well-written, information-rich, and highly engaging. I was delighted to see it covered programmatic advertising, which is the means I want to use for out-of-home advertising. The book covers numbers and strategy in a way that demands concentration. Very well done!