Technology Management: Developing and Implementing Effective Licensing Programs

by Robert C. Megantz

A step-by-step guide to licensing technology-based intellectual property assets

For many modern, high-technology companies, licensing their technology-based intellectual property assets is the best way to fully exploit them. Firms that are unable to utilize their proprietary technology assets can license them to other companies more capable of doing so. This book serves as an informed and comprehensive guide to developing a technology licensing program and the legal hurdles, operational needs, and strategies involved.

Suitable for companies seeking to implement or redesign a technology licensing program, as well as individual inventors who want to protect and profit from their proprietary technology, Technology Management covers all the bases.

Learn
* Develop a licensing strategy
* Conduct proper valuations of intellectual property
* Gather and utilize market research
* Market your technology
* Negotiate and draft licensing agreements


Utilize these handy
* Glossary of important terminology
* Case studies and sample documents
* Lists of organizations, publications, trade shows, and other helpful sources of information

288 pages, Hardcover

First published March 25, 2002

Reviews

[Dhruv Joshi · Rating 3 out of 5]

This book provides an overview of the technology licensing program, however, no specific details of approaching a deal, valuation technique has been emphasized. A good read for an overview of the technology management, but one needs to read other set of specialized books for each of the topics such as valuation techniques, license structure, deal making, etc.