*HH03, American Public Opinion: Its Contents, Origins and Impact, 5/e, Robert S. Erikson(University of Houston), Kent Tedin(University of Houston), U2094-3, 400 pp., 6 x 9, 0-023-34042-8, paperbound, 1995, $21.75nk, December*/This comprehensive book covers all phases of public opinion, including its development as a field, sampling, question wording, and substantive findings. It explicitly links public opinion to policy outcomes. This edition has been thoroughly updated to reflect the major research in the field.
This edition was published in 1991; thus, it is somewhat dated. Nonetheless, in its time it was a fine textbook on public opinion in the United States. I used this once as a textbook in my political science class on public opinion. Students seemed to appreciate the book, and that is always a plus if you are teaching a class!
The book begins with some theoretical discussion. For instance, what are the ways that public opinion might affect policy decisions in a democracy? The book addresses that issue. The work also considers how one would study public opinion (survey research is the dominant mode of study).
After that, chapters on a variety of aspects of public opinion, such as ideology, party identification, position on the issues; political socialization (how we come to learn about politics); group differences in public opinion; the role of the media regarding public opinion; how public opinion might affect decision making by government.
All in all, a satisfying work. A key plus: linking public opinion with actual decisions made.