Is Self-Employment For You?

by Paul E. Casey

This is the one business book every would-be entrepreneur should read before taking the plunge. In IS SELF-EMPLOYMENT FOR YOU?, author and successful businessman Paul E. Casey goes beyond the bottom line to give readers what they need to not just start a business, but to successfully sustain a business. Readers will find out how to evaluate their motives for wanting to go into business and measure whether their emotional and personality traits fit with the entrepreneurial lifestyle. They will also learn about the pitfalls that even "successful" companies fall into, why such adages as "The customer is always right" are not necessarily true, and how to operate a business built on common sense and integrity. Insightful, informative, and easy-to-read, this book will save readers time, money and effort before they start their business.

219 pages, Paperback

First published February 1, 2004

About the author

Paul E. Casey is the CEO and founder of Casey Communications Inc., a full-service communications firm based in Seattle. He has hosted numerous radio shows on self-employment and has interviewed hundreds of successful entrepreneurs. After spending years working in the private and public sectors, Casey stepped into the world of self-employment. He has a Bachelor of Arts Degree in Political Science from Washington State University, is the former Chair of the Murrow Professional Advisory Board, a Trustee with the Washington State University Foundation, and part-owner of the Tacoma Rainiers of the Pacific Coast League, a AAA Affiliate of the Seattle Mariners. Casey resides in Seattle with his wife, Marti.