Presidential Campaigns in the Age of Social Media: Clinton and Trump

by William L. Benoit, Mark J. Glantz

This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns.

175 pages, Kindle Edition

Published February 5, 2020

About the author

William L. Benoit is professor of communication studies at Ohio University.