Image Bite Politics: News and the Visual Framing of Elections

by Maria Elizabeth Grabe, Erik Page Bucy

Image Bite Politics is the first book to systematically assess the visual presentation of presidential candidates in network news coverage of elections and to connect these visual images with shifts in public opinion. Presenting the results of a comprehensive visual analysis of general election news from 1992-2004, encompassing four presidential campaigns, the authors highlight the remarkably potent influence of television images when it comes to evaluating leaders. The book draws from a variety of disciplines, including political science, behavioral biology, cognitive neuroscience, and media studies, to investigate the visual framing of elections in an incisive, fresh, and interdisciplinary fashion. Moreover, the book presents findings that are counterintuitive and challenge widely held assumptions--yet are supported by systematic data. For example, Republicans receive consistently more favorable visual treatment than Democrats, countering the conventional wisdom of a "liberal
media bias"; and image bites are more prevalent, and in some elections more potent, in shaping voter opinions of candidates than sound bites. Finally, the authors provide a foundation for promoting visual literacy among news audiences and bring the importance of visual analysis to the forefront of research.

344 pages, Hardcover

First published March 2, 2009

Reviews

[Patricia Wayne · Rating 5 out of 5]

Bucy and Grabe address the growing importance of the analysis of imagery in television news media, particularly in respect to political campaigns and the movement away from a simple focus on "the sound bite." Academics and communicators should note their argument and support an increased attention to imagery, as a cohesive analysis of television news media cannot ignore this element, which is perhaps more important than the actual verbal dialogue.

An excellent resource with an incredibly useful BIBLIOGRAPHY!