Social Measurement

by Donald T. Campbell, M . Jean Russo

This essential work in social measurement arguments as to why qualitative approaches belong with quantitative ones; a debate with deconstructionists and social constructionists on measurement validity, and an expansion and further explanation of the multitrait-multimethod matrix.

528 pages, Paperback

First published February 2, 2001

About the author

American social scientist. He is noted for his work in methodology. He coined the term "evolutionary epistemology" and developed a selectionist theory of human creativity. A Review of General Psychology survey, published in 2002, ranked Campbell as the 33rd most cited psychologist of the 20th century.