Alexander Wyclif Reed (1908 – 1979), also known as Clif Reed and A. W. Reed, was a prolific New Zealand publisher and author.
As an author he was known most commonly as A.W. Reed. Reed wrote many books on topics such as myths, language, and place names of both Māori and Australian Aboriginal cultures.
With his uncle Alfred, he established the publishing firm A. H. & A. W. Reed.