Entrepreneurship for Physicists: A Practical Guide to Move Inventions from University to Market

by Davide Iannuzzi

Physicists are very smart people. Still, when it comes to moving their ideas from university to market, they often lack the basic set of know-hows that could help them succeed in the technology transfer process. To fill this gap, Entrepreneurship for A Practical Guide to Move Ideas from University to Market offers a concise analysis of the key ingredients that enable entrepreneurs to bring added value to their customers. After a short discussion on why university physicists should pay more attention to this aspect of their professional life, the book dives into a set of theories, models, and tools that could help an academic scientist transform an idea into customer added value. The reader will be introduced to effectuation theory, internal resource analysis, external landscape analysis, value capture, lean startup method, business canvases, financial projections, and to a series of topics that, albeit often neglected, do play a fundamental role in technology transfer, such as trust, communication, and persuasion. In the last chapter, the book explains howmost of the concepts discussed actually find application in the career of scientists in a much broader sense.

89 pages, Paperback

Published October 31, 2017

Reviews

[David · Rating 5 out of 5]

This book can and should be used by those who want to learn, apply, and even teach the basic aspects of entrepreneurship, not limited to physicists. Even when the title narrows down a bit the readership, it is written in a language that can be followed by most readers, not necessarily those familiar with equations or complex physics concepts.
The structure and figures are very clear, which makes it an enjoyable reading, even for those who "read as part of their work".