Management of Electronic Media

by Alan B. Albarran

In this revision, Albarran extends his broad perspective approach to provide students with the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course with clear and current illustrations and examples, and a contemporary approach. Succinctly written and up to date, the text covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries.

336 pages, Hardcover

First published January 1, 1997

Reviews

[Batgrl (Book Data Kept Elsewhere)]

(I have 1997 ed.)