The Future of Omni-Channel Retail: Predictions in the Age of Amazon

by Lionel Binnie

Everyone shops online these days, but there are certain experiences and products that resist the move to e-commerce. When we can order almost anything online, what compels us to make a purchase in person? By understanding how retail has evolved through the years and what the current state of omni-channel retail is now, this book offers a formula for predicting retail trends that are likely to happen in the near future. Want to know whether your product or service will fare best online or off? Read Lionel Binnie’s exploration of the developing omni-channel retail landscape to find out.

Genres: Business

188 pages, Paperback

Published May 25, 2018

Reviews

[Margaret Sellergren · Rating 5 out of 5]

This book was really helpful for me in understanding what omni-channel retail really means. I like that he developed the two-axis model and that he goes into the core functions of retail: discovery and fulfillment. It really helps understand why people buy the way they do and his predictions all make a lot of sense. I learned a lot that I will be able to apply to my own e-commerce business using the omni-channel retail approach.

[Matthew Seo · Rating 4 out of 5]

This is not anything new in this book in terms of omni-channel retail. However it’s very helpful for readers to understand why consumer’s shopping has been constantly changed and what’s likely going to happen in on& off-line retail. Very briefly summarized.

[Mr. Hugo Chan · Rating 5 out of 5]

Simply well written

A simple but well written book. Landscape in other countries may be different but still this book provides a good perspective to understand the context.

[Joseph · Rating 4 out of 5]

This is a primer as it is a quick read and introduces retail concepts.