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It Begins with Please And Doesn't End with Thank You

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WHATEVER HAPPENED TO "PLEASE" AND "THANK YOU"? We live in a world where respect, gratitude, and appreciation have been replaced by efficiency, dismissiveness, and even fear of genuine connection. Sometimes, we don't stare up from our screens and devices long enough to realize there is even another person on the other side of the tweet or email. "Is anybody out there?" One thing is for sure: this speed of life has taken a toll on our basic use of good manners and etiquette. Nowhere is this more apparent than in the decline of professional business communications. But manners and etiquette can be a powerful tool for business and sales success. It Begins with Please and Doesn't End with Thank You will show you how to regain those tools and techniques of bygone eras and update them for the digital today. This how-to guide and go-to resource takes the concepts of "please" and "thank you" into every realm where you engage with clients and prospects-from your first hellos and emails, phone and video calls, to conference rooms and restaurants. With his "return to the personal" philosophy, sales veteran Edwin P. Baldry breaks down the practices, principles, and protocols for successful business dealings and relationship-building. Via tips, tools, and humorous tales, Baldry shows how to tap into the often-overlooked power of manners to improve your business relationships, and how to transfer etiquette into sales performance.

262 pages, Paperback

Published January 1, 1900

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Edwin P Baldry

3 books2 followers

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Displaying 1 - 2 of 2 reviews
Profile Image for Janette Fuller.
65 reviews2 followers
November 2, 2021
Do good manners and etiquette make a difference in business and in all interpersonal relationships?
YES, THEY DO! The author explains how good manners pertain to the core practices, principles, and protocols of business and sales.

The target audience for this book appears to be business and sales professionals. However, there is plenty of valuable information here for the improvement of all communication skills and just getting along with other people.

Mr. Baldry gives many examples from his own sales career about how the use of good manners gave him an advantage over his competition. It is all about building relationships.

This book provides specific pandemic protocols that can be used in remote communications. There are practical guidelines for etiquette when using social media platforms.

I loved a poignant story the author told at the beginning of Chapter 17. He made a sales call at UPS and later sent a handwritten note to thank the young professional for seeing him. The recipient of the note pinned the letter up in his cubicle and it was still there months later when Mr. Baldry returned for another visit. The author believes people are starved for personalized touches like this and they will hang onto them.

This is a well-written book with practical examples of how to use good manners and etiquette in everyday life. There is always enough time for courtesy!

FYI ~ I received a free digital copy of this book from NetGalley to read and review.
Profile Image for Nan Williams.
1,705 reviews101 followers
October 3, 2021
This is a short and concise book which covers most business situations that sales people encounter today. I was very appreciative of his emphasis on one’s “attention to detail” whether that detail was in sending a personal hand written thank you note for an interview or for dealing with a waiter at a business luncheon.

In most cases he delved into more modern things, such as email and social platforms, in business but also expressed the importance of personal contact and personal follow up.

In fact he covered just about everything – dress, posture, table manners, zoom meetings.

I would highly recommend this book to just about anyone. It’s really not so much how to a get ahead in business as it is how to get ahead in all of life’s situations – especially when our old standard etiquette books no longer [specifically] cover many of our new situations.

I received this book as an ARC from NetGalley and the publisher, River Grove Books, in exchange for an honest and unbiased review. Personally, I hope the book is a huge success as I think it’s definitely needed in today’s world.
Displaying 1 - 2 of 2 reviews

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