Personal Brand Clarity: Identify, Define, & Align to What You Want to be Known For

by Suzanne Tulien

Whether you're growing a new business or an experienced solo-professional, Personal Brand Clarity is your step-by-step consulting guide to the personal brand-defining process. Realize your unique value position and get a competitive advantage to grow a business that is a signature of your identity, story, style, and passion. Better brand development can assign more powerful meaning to your unique value position in every facet of your life!

Do-it-yourself Personal Branding. Everything you need is in this book to identify, define, and align to your unique Personal Brand Presence so that you can become who you want to be known for.

Brand Ascension founder Suzanne Tulien's Personal Brand Presence DNA methodologies provide tools to dig deep to define, align, and leverage the distinguishing attributes of your personal brand.

You'll
 
Don't waste any more money and time advertising and marketing a brand you have not yet fully identified, defined, and aligned to your authentic self. Your clarity enables your true distinction. Stop marketing, for now, and start BRANDING with Personal Brand Clarity-and watch your alignment transform your sales, business growth, and life!

202 pages, Hardcover

Published October 21, 2020

About the author

Suzanne Tulien is a Brand Clarity Expert, author, and speaker specializing in identifying, defining, and aligning her clients to their distinctive brand value positioning through her proprietary process, to achieve extreme clarity on her clients’ differentiation, master consistencies to build trust, and create “on-brand” actions and behaviors from the inside out. She is the author of three books: Brand DNA, Your Brand Within, and The 6 Myths of Small Business Branding. She speaks, trains, and consults internationally. www.BrandAscension.com

Reviews

[Renee Sinning]

This book is a must read for anyone looking to take their messaging to the next level. Going through the process of Personal Brand Clarity helped me to dig deep and get really clear on what my brand value is as a coach and speaker. As a solo-professional, I realize now, how imperative it is to identify and define my unique distinguishers, so I am in the drivers seat of my own messaging and what I promise to deliver to my clients. Being able to clearly convey who I am and what I deliver, is the only true difference maker in what I do. When I can control my ‘audiences’ perception, (at a more conscious level) I become the designer of mu future! I love the ‘aha’s’ I am getting from this book and the exercises are so revealing at uncovering my unique personal brand presence!

Renee Sinning, Author, Life and Leadership Mentor and Coach

[MountCarmel Publishing]

If you have ever started a business and not answered the question, what is my brand, then Personal Brand Clarity is the book to start you on your entrepreneurial journey. In her third book, Personal Brand Clarity, Ms. Tulien clearly articulates the difference between brand, logo, and marketing, noting that an effective marketing campaign must begin with a definable brand.

As the book progresses, the exercises and worksheets do as well, truly making the experience of defining one's brand worth the journey. The worksheets are concise and focused. These worksheets and exercises are quite useful and worth keeping on hand for reference, focusing the reader not only on brand clarity but also on the mission of the business. There are motivational quotes and links to short educational videos less than ten minutes in length, some of which are testimonials from Ms. Tulien's business owner clients.

In short, Suzanne Tulien delivers value on every page of Personal Brand Clarity, making the book not only an engaging read but a worthwhile one, which I would recommend to every business owner and solopreneur who desires to be successful in a competitive market.

[Emily]

I won a copy through a Goodreads Giveaway, and here is my review.

This was a great step-by-step guide, with tons of examples and additional source materials to reference!

The reason I gave it 4 stars instead of 5 was because there were lots of formatting issues. I also didn't like that many sections had links to videos (not compatible with a paperwhite) in the place of written content. I would have preferred a list of these associated videos and links to external materials be included with the exercises in the appendices.

[BigBlueSea]

I’m this post-pandemic world, many of us are looking for a new way to make a living, unsatisfied with our current position. I found the insights and exercises the author offers to be both accretive to me personally as well as something useful in helping to define my aspirations. Recommended as a great resource in this space.

[Cheryl Schuberth]

Great guide on how to define, live and maintain your personal brand. I will definitely revisit it regularly to ensure I am in alignment with my brand.

[L E]

Thank you Goodreads and author for the free copy. This was very timely as I have recently begun a new role. Lots of great tools.