Managing Digital Transformation

by Andreas Hinterhuber (Editor), Tiziano Vescovi (Editor), Francesca Checchinato (Editor)

This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.

296 pages, Paperback

Published May 27, 2021