The Customer Copernicus

by Charlie Dawson, Sean Meehan

Some companies are great for customers – not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what really matters – obvious, surely? They have also enjoyed huge business success, growing and making plenty of money. The Customer Copernicus answers the question that follows – if it’s obvious and attractive why is it so rare? And then it answers a second question, because Tesco, O2 and Wells Fargo were like this once. Why, having mastered it, would you ever stop? Because all three did, and two ended up in court. The Customer Copernicus explains how to become and how to stay customer-led. Essential reading for leaders and teams who want their organisations to stay competitive by developing a more purposeful and innovative culture.

218 pages, Paperback

Published May 17, 2021

Reviews

[Frederik · Rating 2 out of 5]

Honestly the points in this books could be boiled down to a blog post. I highlighted very few parts of the book because so little was worth highlighting and I'm not even sure if I will ever look at the highlights as it is not very relevant unless you're in the top of your organization. It was interesting to get some insight into different companies success and downfall stories but not interesting enough to read it again.