Have you ever bought the wrong product, made the wrong investments, overpaid for products or services, or made any other costly decisions completely unintentionally? If you are like most people, you surely did so. We all make these mistakes, probably more often than we would like to admit. But why do we, however smart we are, make these mistakes and keep making them over and over again throughout our lives? The answer lies in our cognitive biases and the solution to these struggles lies in learning how to spot and avoid our biases. And how do we prevent these biases from distorting our thinking and causing us to make bad decisions? The answers are in this book. This book helps ● Discover the costly cognitive biases that affect most people. ● Learn how your emotions can alter your thinking and decision making. ● Learn how your day-to-day thinking may be based on faulty logic. ● Discover how cognitive biases affect your ability to make decisions. ● Start making the right decisions in confidence. Learn how to recognize the most common but costly cognitive biases and internalize this knowledge so that it becomes your second nature, and you will start making good decisions instead of poor ones and your life will change for good. As John C. Maxwell "Life is a matter of choices, and every choice you make makes you." Just make sure that you make the right ones.
The author of this book has broken down 10 cognitive biases that keep us from making better decisions. Think of a cognitive bias as a way of seeing the world. For instance, you believe that if you are currently on a winning streak, you will continue to keep doing so; this is overconfidence bias. The author talks about these in an easy-to-read conversational tone. It is not dry, boring, or overladen with abstract psychological terms. You don't even really have to understand the concept of cognitive bias to get a lot out of this book that points out errors in our decision-making processes. I like that each chapter has examples of the bias at work and that the author talks about how these biases can affect decisions in different realms of life, like work and relationships as well as those that could cost us money. I particularly like the stop-and-think section in each chapter, which is a list of questions to help you make a better decision that particular bias comes into play. Highly recommended for anyone who wants to make better decisions.
I received a free copy of this book, but that did not affect my review.