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The Microsoft Story: How the Tech Giant Rebooted Its Culture, Upgraded Its Strategy, and Found Success in the Cloud
Imagine?if you could see the playbook that returned a struggling tech empire to the top of the tech leaderboard.?The Microsoft Story?will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the tech company to become a leading tech innovator once again.
It wasn’t so long ago that Microsoft and its Windows operating system dominated the tech industry so much so that they faced antitrust charges for what was perceived by many to be predatory, monopolistic practices. Less than a decade later, the tide had turned and Microsoft lost its dominance in the personal tech marketplace amidst the launch of the iPhone, the rise of Google, and the cloud computing phenomenon.
But, now, Microsoft is back on top. The company’s value is soaring and once again Microsoft is being recognized as a tech leader once again. What changed?
The company culture has become one of creativity and innovation, no longer requiring that all products revolve around Windows. The company has reevaluated their business lines, getting rid of underperforming initiatives such as smartphones, and focused on the area of growth where the company the cloud.
Through the story of Microsoft, you’ll
How to build a nimble company culture that supports innovation and growth.How to return a forgotten brand to the spotlight.How to recognize and build upon successful business lines, while letting go of underperforming initiatives.When to change the entire?way?you do business.Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.
It wasn’t so long ago that Microsoft and its Windows operating system dominated the tech industry so much so that they faced antitrust charges for what was perceived by many to be predatory, monopolistic practices. Less than a decade later, the tide had turned and Microsoft lost its dominance in the personal tech marketplace amidst the launch of the iPhone, the rise of Google, and the cloud computing phenomenon.
But, now, Microsoft is back on top. The company’s value is soaring and once again Microsoft is being recognized as a tech leader once again. What changed?
The company culture has become one of creativity and innovation, no longer requiring that all products revolve around Windows. The company has reevaluated their business lines, getting rid of underperforming initiatives such as smartphones, and focused on the area of growth where the company the cloud.
Through the story of Microsoft, you’ll
How to build a nimble company culture that supports innovation and growth.How to return a forgotten brand to the spotlight.How to recognize and build upon successful business lines, while letting go of underperforming initiatives.When to change the entire?way?you do business.Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.
231 pages, Kindle Edition
Published October 27, 2020
25 people are currently reading
72 people want to read
About the author
Dan Good
3 books13 followersDan Good is a seasoned book writer, ghostwriter, journalist and editor. He has ghostwritten more than 40 books, including four national bestsellers. His biography about baseball star Ken Caminiti, Playing Through the Pain, was published by Abrams Press in May 2022 and received a starred review from Publishers Weekly. Dan worked for the New York Daily News, New York Post, ABC News and NBC News, as well as local news outlets in New Jersey and his native Pennsylvania, during his journalism career. He lives outside New York City with his wife and son.
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Displaying 1 - 6 of 6 reviews
February 7, 2022
Overall, a good history of Microsoft! The story kept my attention and I didn't feel any lag. I wish there was more about Surface but that's just my two cents. I loved the last chapter which talks about lessons we can all learn from the company
September 17, 2023
"The Microsoft Story: Navigating Tech's Turbulent Waters"
Imagine a journey through the heart of Silicon Valley, where a group of young visionaries started with a simple idea and transformed it into a global tech empire. Dan Good's "The Microsoft Story" takes you on a captivating ride through time, exploring not only the rise of a tech giant but also the tumultuous journey of leadership, innovation, and market dominance.
In "The Microsoft Story: How the Tech Giant Rebooted Its Culture, Upgraded Its Strategy, and Found Success in the Cloud," Dan Good presents a narrative that goes far beyond the glitzy facade of the tech world. This book offers a deep dive into Microsoft's evolution, exposing the gritty details of its competitive strategies, workplace culture, and the daily business practices that reshaped it into a leading tech innovator.
While the subtitle suggests a focus on culture and cloud success, the book unfolds as a comprehensive timeline of Microsoft's history. It's a fascinating journey from the groundbreaking introduction of the personal PC to the technology powerhouse we know today. As you read, you'll be left wondering how the next 40 years might redefine the tech landscape once again.
Part of the Harper Collins Leadership series, this book reads like a cautionary tale for aspiring leaders. It vividly illustrates "what not to do in leadership" by delving into the behaviors of the founders and their ruthless tactics for market domination. Microsoft's ascent was not without controversy and costly run-ins with government institutions, a fact that this book doesn't shy away from.
One of the most intriguing aspects of the book is its exploration of leadership maturity. With only three CEOs at the helm throughout Microsoft's tumultuous journey, each leader brought the necessary changes for their respective eras. As Microsoft's products became integral to businesses worldwide, the company expanded into new technological domains, striving to remain relevant and dominate emerging markets.
"The Microsoft Story" doesn't cheerlead for the company; instead, it offers a critical assessment of its timeline, key players, strategies, successes, failures, and the long-lasting consequences of its decisions. It's a brisk read that reveals how Microsoft succeeded despite the complex personalities at its core.
In conclusion, Dan Good's "The Microsoft Story" transcends the typical corporate biography. It's a rollercoaster of a tale, offering readers a ringside seat to the transformation of a tech giant and the ever-changing landscape of the tech industry. Whether you're a tech enthusiast or a business leader seeking valuable insights, this book is an illuminating journey into the heart of one of the world's most influential companies.
Imagine a journey through the heart of Silicon Valley, where a group of young visionaries started with a simple idea and transformed it into a global tech empire. Dan Good's "The Microsoft Story" takes you on a captivating ride through time, exploring not only the rise of a tech giant but also the tumultuous journey of leadership, innovation, and market dominance.
In "The Microsoft Story: How the Tech Giant Rebooted Its Culture, Upgraded Its Strategy, and Found Success in the Cloud," Dan Good presents a narrative that goes far beyond the glitzy facade of the tech world. This book offers a deep dive into Microsoft's evolution, exposing the gritty details of its competitive strategies, workplace culture, and the daily business practices that reshaped it into a leading tech innovator.
While the subtitle suggests a focus on culture and cloud success, the book unfolds as a comprehensive timeline of Microsoft's history. It's a fascinating journey from the groundbreaking introduction of the personal PC to the technology powerhouse we know today. As you read, you'll be left wondering how the next 40 years might redefine the tech landscape once again.
Part of the Harper Collins Leadership series, this book reads like a cautionary tale for aspiring leaders. It vividly illustrates "what not to do in leadership" by delving into the behaviors of the founders and their ruthless tactics for market domination. Microsoft's ascent was not without controversy and costly run-ins with government institutions, a fact that this book doesn't shy away from.
One of the most intriguing aspects of the book is its exploration of leadership maturity. With only three CEOs at the helm throughout Microsoft's tumultuous journey, each leader brought the necessary changes for their respective eras. As Microsoft's products became integral to businesses worldwide, the company expanded into new technological domains, striving to remain relevant and dominate emerging markets.
"The Microsoft Story" doesn't cheerlead for the company; instead, it offers a critical assessment of its timeline, key players, strategies, successes, failures, and the long-lasting consequences of its decisions. It's a brisk read that reveals how Microsoft succeeded despite the complex personalities at its core.
In conclusion, Dan Good's "The Microsoft Story" transcends the typical corporate biography. It's a rollercoaster of a tale, offering readers a ringside seat to the transformation of a tech giant and the ever-changing landscape of the tech industry. Whether you're a tech enthusiast or a business leader seeking valuable insights, this book is an illuminating journey into the heart of one of the world's most influential companies.
November 19, 2022
Mostly a reiteration of well known public facts. Light on details with minimal insider insight. One could easily get almost all the information in the book by reading Wikipedia articles. The writing style is not the best. The book jumps from topic to topic with no cohesion.
September 8, 2023
It is not a bad book to read, although most of the incidents, anecdotes, and legendary stories were out in so many forms, including books, YouTube videos, blogs, and hearsay! The last part, in which the author does a SWOT analysis, should be taken as humor and serious stuff.
June 30, 2024
An overview and history of the company. It’s an easy introduction that has many entry points to a deeper dive in their Genesis upto the present
January 9, 2025
readably covers most of Microsoft's rise.
Displaying 1 - 6 of 6 reviews