Welcome to a toolbox of communication ideas designed to give you an advantage over everyone else in the business and social world. Unlock the secrets Controlling perceptions, Influencing decisions, Leading meetings, Guiding opinion, Winning sales and Shining as a communicator. From the secrets of networking and conveying the right message to presenting the best image and gaining the boardroom advantage, this book examines in an entertaining and informal style how to fine-tune all aspects of your strategic communication and soft-skills. Whether negotiating a deal, selling a concept, asking for a payrise, motivating your team, being interviewed for a new job or simply conveying an idea - this book will make all the difference to your life and success.
I stumbled upon this book via a news item online then Tweeted a link to the video interview. Click through here to see the author speak about reinventing yourself and building your "personal brand" http://twitter.com/hollingsworth/stat...