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Get Rich in the Deep End: Commit to Your Niche, Own Your Market, and Audaciously Scale Your Agency
During one of the most disruptive times in our entire history, people are floundering when it comes to where to use their buying power. Whether you’re a digital marketing agency owner concerned about how to stay essential, or anyone else running a client based business, this book drives home the solution. Discover why becoming a specialist in everything you do is the only way to thrive during crisis and beyond. In Get Rich In The Deep End, Brent tells the story of Heather Carlyle and the transformation she saw in her business—and in her life—as she worked with him. Too many companies rely on word-of-mouth referrals or wasted advertising dollars to grow their business. If that’s you, then you already know those strategies don’t the results are inconsistent and aimless, leaving you anxious, frustrated, and overwhelmed. When you follow the principles Brent lays out in this book, you’ll identify your ideal target audience, build awareness of your business, use stories and frameworks to attract the right customers, establish your authority, and build a marketing engine that will help you acquire a solid, growing client base. Whether you’re just starting out in business or you’re an industry veteran who can’t seem to get the recognition you deserve, Get Rich In The Deep Ends shows you how to own your market to become an invaluable expert for your chosen industry and build the stable, successful business you’ve always dreamed of.
- GenresBusiness
254 pages, Paperback
Published October 6, 2020
78 people are currently reading
32 people want to read
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Displaying 1 - 11 of 11 reviews
October 27, 2020
Developing the ‘own your market’ mindset – celebrating your niche!
Colorado author Brent Weaver and Canadian author Aaron Wrixton join to offer instruction on marketing in this fresh new book. Weaver is the founder and CEO of UGURUS, a business training and education company that guides digital agency owners in marketing their product. His depth of knowledge about digital marketing is impressive: he partners with both Unlimited WP and Cloudways – WordPress developmental teams in coaching business both large and small how to grow. Wrixton is a writer who supports other authors in need of his polished skills. GET RICH IN THE DEEP END appears to be the first book publication for both.
Taking on the challenge of assisting business in this time of pandemic and the devastating effects that all businesses are facing, this excellent book is a life raft. In preparing the reader for the information offered in this guide, they state, ‘We stood on the 5A’s taught in this book and encouraged our clients to get back to their markets’ fundamentals. Get even more explicit about the Audience you serve. Identify Awareness channels that you can use to get your message to this Audience. Talk about the three to five top problems your market is experiencing right now that can you can solve to Attract more leads to your door. Establish your Authority by sharing proof of results and case studies. And build a clear path to a conversation to Acquire ideal clients like never before.’ Audience, Awareness, Attract, Authority, and Acquire – the keys to the valuable information this very contemporary guide presents.
‘As the internet, social media, and technology continue to advance at breakneck speeds, market needs will become increasingly more specialized. If it’s not already difficult to operate as a generalist, over the next ten years, I believe it will become close to impossible to run a highly profitable and scalable agency as one…Advertising and marketing platforms are becoming increasingly intricate and nuanced…This book is not just about specialization, but about you building a practice of publishing, speaking, and advertising to your market about your skills, knowledge, and services so you can create a highly profitable and scalable agency business.’
The presentation in this timely book affords the reader the feeling of being in a live workshop – and that is one reason the message is transmitted so positively. ‘Never underestimate the power of authority in your niche.’ Accessible and valuable concepts are offered – both as a case study and as top-flight speaker elocution. Excellent wisdom wisely shared!
Colorado author Brent Weaver and Canadian author Aaron Wrixton join to offer instruction on marketing in this fresh new book. Weaver is the founder and CEO of UGURUS, a business training and education company that guides digital agency owners in marketing their product. His depth of knowledge about digital marketing is impressive: he partners with both Unlimited WP and Cloudways – WordPress developmental teams in coaching business both large and small how to grow. Wrixton is a writer who supports other authors in need of his polished skills. GET RICH IN THE DEEP END appears to be the first book publication for both.
Taking on the challenge of assisting business in this time of pandemic and the devastating effects that all businesses are facing, this excellent book is a life raft. In preparing the reader for the information offered in this guide, they state, ‘We stood on the 5A’s taught in this book and encouraged our clients to get back to their markets’ fundamentals. Get even more explicit about the Audience you serve. Identify Awareness channels that you can use to get your message to this Audience. Talk about the three to five top problems your market is experiencing right now that can you can solve to Attract more leads to your door. Establish your Authority by sharing proof of results and case studies. And build a clear path to a conversation to Acquire ideal clients like never before.’ Audience, Awareness, Attract, Authority, and Acquire – the keys to the valuable information this very contemporary guide presents.
‘As the internet, social media, and technology continue to advance at breakneck speeds, market needs will become increasingly more specialized. If it’s not already difficult to operate as a generalist, over the next ten years, I believe it will become close to impossible to run a highly profitable and scalable agency as one…Advertising and marketing platforms are becoming increasingly intricate and nuanced…This book is not just about specialization, but about you building a practice of publishing, speaking, and advertising to your market about your skills, knowledge, and services so you can create a highly profitable and scalable agency business.’
The presentation in this timely book affords the reader the feeling of being in a live workshop – and that is one reason the message is transmitted so positively. ‘Never underestimate the power of authority in your niche.’ Accessible and valuable concepts are offered – both as a case study and as top-flight speaker elocution. Excellent wisdom wisely shared!
November 1, 2020
Own Your Business and Your Market
Get Rich in the Deep End by Brent Weaver presents a unique and powerful perspective in building, managing, and growing a business today.
Additionally, in the light of the recent pandemic and businesses being forced to improvise to stay afloat, the premise of this book becomes more impactful. This impact proves to be a shattering of current business ideas and specifically the acquiring of clientele that owners seem to always struggle within attaining and maintaining.
The premise is a successful strategy that doesn't necessarily equate to get more and more clients, but to "Own Your Market."
By this, the author asserts that "Most businesses target everyone so they end up owning nothing." The key, he maintains, is to be an authority in one aspect of the marketplace. He adds people (customers) want experts.
As an illustration, he states that being a specialist is like diving into the deep end of the pool. Therefore, the "swimmer" is fully immersed in the water with fewer swimmers around and therefore less competition.
The book then proceeds to build on this premise leading the reader to the ultimate destination. That destination is a business that owns a particular segment of the business world as it relates to a business service provided.
Get Rich in the Deep End by Brent Weaver is well written. It begins with an intriguing account of a business owner who was struggling to acquire clients. The book then explains the concepts and takes the business owner on a significant journey of new thinking as well as teaching the concepts.
The narrative is sure to stimulate the mind of the owner as they potentially challenge their business model and head out to the deep end of the pool.
Get Rich in the Deep End by Brent Weaver presents a unique and powerful perspective in building, managing, and growing a business today.
Additionally, in the light of the recent pandemic and businesses being forced to improvise to stay afloat, the premise of this book becomes more impactful. This impact proves to be a shattering of current business ideas and specifically the acquiring of clientele that owners seem to always struggle within attaining and maintaining.
The premise is a successful strategy that doesn't necessarily equate to get more and more clients, but to "Own Your Market."
By this, the author asserts that "Most businesses target everyone so they end up owning nothing." The key, he maintains, is to be an authority in one aspect of the marketplace. He adds people (customers) want experts.
As an illustration, he states that being a specialist is like diving into the deep end of the pool. Therefore, the "swimmer" is fully immersed in the water with fewer swimmers around and therefore less competition.
The book then proceeds to build on this premise leading the reader to the ultimate destination. That destination is a business that owns a particular segment of the business world as it relates to a business service provided.
Get Rich in the Deep End by Brent Weaver is well written. It begins with an intriguing account of a business owner who was struggling to acquire clients. The book then explains the concepts and takes the business owner on a significant journey of new thinking as well as teaching the concepts.
The narrative is sure to stimulate the mind of the owner as they potentially challenge their business model and head out to the deep end of the pool.
November 4, 2020
It´s an interesting reading and a useful tool for business life
As the saying goes “nothing ventures, nothing gained”, it does apply to this book. “Get Rich in the Deep End: Commit to your Niche, Own Your Market, and Audaciously Scale your Agency” is addressed to people who like to set up any business. This great and helpful work was written by Brent Weaver and Aaron Wrixon.
Everything is told through Heather Carlyle´s experience, telling the way she adapts her business and the way she boosts it by following certain principles. Of course, the results are not always positive from the very beginning but at least through the process Heather was able to improve them.
The narrative structure of this book is rather simple, and I could understand the procedure to start a business and to maintain it, which is the most difficult part. The bits that I found interesting are the principles provided by the authors because after mentioning them, a detailed explanation is included. By doing so, I could grasp the main idea of them. I believe that it might be a tool for people who are in the commercial field. I thoroughly recommend it.
November 6, 2020
Get Rich in The Deep End is a great masterpiece written by the Colorado author Brent Weaver and the Canadian author Aaron Wrixton. Brent is the founder and CEO of UGURUS, a business training and education company while Aaron writes for more than 100 different industries across the English-speaking world. This non-fiction book is written for a general audience but really interesting for business owners.
I really appreciate this book since it caught my attention as soon as I opened it. It is a very well-known fact that most people worry about money and finance. The authors included in 242 pages, common sense advice of today’s business that are applicable to everyone.
I simply loved how this book is written; it is entertaining as well as informative, with simple terminologies and very helpful. I am not very good at maths, nor at technical finance stuff and saving, and I could understand it perfectly, so this book is presented in a way in which everyone can interpret it.
I think anyone interested in wealth and finance can get value from this book. I would recommend it to anyone who enjoys this kind of reading.
I really appreciate this book since it caught my attention as soon as I opened it. It is a very well-known fact that most people worry about money and finance. The authors included in 242 pages, common sense advice of today’s business that are applicable to everyone.
I simply loved how this book is written; it is entertaining as well as informative, with simple terminologies and very helpful. I am not very good at maths, nor at technical finance stuff and saving, and I could understand it perfectly, so this book is presented in a way in which everyone can interpret it.
I think anyone interested in wealth and finance can get value from this book. I would recommend it to anyone who enjoys this kind of reading.
November 2, 2020
Author Duo Brent Weaver and Aaron Wrixon join up to tell the story of Heather Carlyle, a business owner who is mentored by Mr. Weaver in how she should be approaching her business practices, from marketing to day-to-day operations. One major mistake he helped her overcome, is leaving the lead generation and sales largely u to the customers word-of-mouth. Too many businesses do this and in today’s online interconnected world, that can leave you missing thousands of dollars in lost sales. Through the story of Heather, the authors are able to give real world examples of what to do and what to avoid.
A guidebook that explains target audiences and how to identify yours, as well as how to approach marketing towards each group. By targeting your ideal customer group (market segment), you will be able to bring your business into the spotlight and grow it into a stable and successful venture. The advice is relevant and pertains to todays online driven world. A very good marketing book.
A guidebook that explains target audiences and how to identify yours, as well as how to approach marketing towards each group. By targeting your ideal customer group (market segment), you will be able to bring your business into the spotlight and grow it into a stable and successful venture. The advice is relevant and pertains to todays online driven world. A very good marketing book.
November 6, 2020
“Get Rich in the Deep End: Commit to Your Niche, Own Your Market, and Audaciously Scale Your Agency” is one of the most useful books I have ever read. Authors Brent Weaver and Aaron Wrixon teach marketing estrategies in a pragmatic way, which are really easy to understand.
One of the best things about this book is that it gives you an example: a women called Heather Carlyle, who saw changes in her own business and in her life by changing the strategies and following Brent’s great pieces of advice. This way she could make her company a success.
This read is divided into fourteen chapters which are easy to read because the authors used common language so it is easy to follow for someone, like me, who has not been in touch with the subject before. In fact, I read it in three days.
By reading this book, I learned about the best practices for strategy, planning, execution, measurement, analysis, and optimization for my business. I highly recommend it.
One of the best things about this book is that it gives you an example: a women called Heather Carlyle, who saw changes in her own business and in her life by changing the strategies and following Brent’s great pieces of advice. This way she could make her company a success.
This read is divided into fourteen chapters which are easy to read because the authors used common language so it is easy to follow for someone, like me, who has not been in touch with the subject before. In fact, I read it in three days.
By reading this book, I learned about the best practices for strategy, planning, execution, measurement, analysis, and optimization for my business. I highly recommend it.
November 5, 2020
Get Rich in the Deep End: Commit to Your Niche, Own Your Market, and Audaciously Scale Your Agency by authors Brent Weaver and Aaron Wrixon gives a specific plan shows you the problem you are in and how to climb out before financial disaster. This is told as a story about Heather, owner of an advertising company, whose business has always relied on leads from word of mouth and their little web page. One day the leads ran dry and Heather has to decide if she should narrow her niche or struggle along until she has to lay off some of her employees. Both of these options go against what she has believed. This book shows how Heather worked through this problem in an amazing way and got her business thriving as never before. The plans and insight to a modern approach during a time of a pandemic and uncertainty makes this book priceless to business owners and managers.
January 1, 2021
A must read for any digital agency owner. Written as a story of a real person, with real agency-owner problems and how to navigate through those issues, this book is engaging, instructive and inspiring.
November 8, 2022
Just 5Amazing!
Business will never be more clear after reading this. All the uncertainty and confusion of moving forward is now gone. 5A is the best business framework I have found in the hundreds of books.
Business will never be more clear after reading this. All the uncertainty and confusion of moving forward is now gone. 5A is the best business framework I have found in the hundreds of books.
December 14, 2022
Great read
This book is filled with gold nuggets. Brent give a lot of great insight and actionnable advice. A must read for any agency owner.
This book is filled with gold nuggets. Brent give a lot of great insight and actionnable advice. A must read for any agency owner.
November 23, 2023
Great book, quite a few different points made, in our ever increased information age.
Displaying 1 - 11 of 11 reviews