This year, after selling well over half a million copies, we’re giving our classic sticker book a complete cover makeover. It’s earned it. After all, as the title subtly hints, this is not your average sticker book. It’s not about dinosaurs, cats, puppies, flowers, ponies, or gross-out bugs. It’s about ALL those things. And more. More than 450 stickers are packed inside, along with a bunch of open-ended activities that let young sticker fans do their own sticker thing. It also includes instructions for folding envelopes, boxes, and cards that you can decorate with stickers. There are sticker pictures. Sticker people. Sticker goofiness. Stickers, stickers, stickers. And we tossed in some more stickers at the end. It’s enough to get a whole new generation stuck on Klutz.
Klutz is a publishing company started in Palo Alto, California in 1977 and acquired by Scholastic Inc. in 2002. The first Klutz book was a how-to guide titled Juggling for the Complete Klutz, which came provided with juggling beanbags attached in a mesh bag. The book was created by three friends who graduated from Stanford University: Darrell Lorentzen, John Cassidy, and B.C. Rimbeaux. Since then the company has continued to specialize in activity-driven books sold along with other items needed for the activity. Not all the books are about developing a skill; there has also been a geography book containing, among other physical attachments, packets of rice corresponding to the average daily caloric intake among the poorest people of the world. Many of their books are spiral bound and teach various crafts. The items needed are usually included with the book, e.g. the juggling guide. The Klutz credo is: Create wonderful things, be good, have fun.