E-advertising and E-marketing: Online Opportunities

by Katie Haegele

The Internet has changed the way we do business, advertising and marketing are no exception. This book explains why e-commerce companies need to advertise and the various methods—both traditional and unique to electronic commerce—they can use. Profiles of professionals who work in e-advertising will help young readers prepare now for starting careers in the industry.

64 pages, Library Binding

First published January 1, 2001