A Dragon Walks into a Meeting: A Tactical Guide to Client Management

by John Brown, Fred Fuller, Katherine Guntner (Editor)

Whether you were just thrust into a client-facing role or are already in one and want to hone your skills, A Dragon Walks into a Meeting presents valuable tips, tricks, and tools for client success. Focusing on everything that happens after the sale, including some of the hardest pitfalls and challenges in business, John Brown and Fred Fuller share tested and proven methodologies, Relationship management (and how to handle sticky client situations) may not be covered in business school, but don’t worry. John and Fred are here to teach you what they wish they’d known when they started.

170 pages, Paperback

First published August 26, 2020

Reviews

[Izzy Baier · Rating 4 out of 5]

My team was assigned this book to read. I thought there were some valuable insights and especially appreciated the examples and stories shared that were specific to the tech industry.

[Daniel Warner · Rating 5 out of 5]

Just what I needed after seven years as a health insurance middle-market client manager, moving into a new national accounts executive role. I’d say I was doing about a third of their recommendations based on good mentorship, watching others, and intuition. But the other 2/3 is immensely helpful and will bump my career to the next level, I’m sure.

[Ella Cusano · Rating 4 out of 5]

I thought this book was a really good summarization of skills if I could be helpful with dealing with client management a very introductory step-by-step guide some of the points of course seem like common sense but in the end, sometimes common sense is not so common.

[Dan · Rating 5 out of 5]

This is an excellent resource. As a client manager myself, I will definitely be re-reading this book several times.