Strategic Entrepreneurism: Shattering the Start-Up Entrepreneurial Myths

by Jon Fisher, Gerald Fisher, Wallace Wang

Every entrepreneur's dream is to create the next big name success story like Amazon.com, or Google. While everyone should dream big, the reality is that most startups fail precisely because they're trying to become the next big name success. The real secret to entrepreneurial success lies in Strategic Entrepreneurism where you design a company specifically to be acquired by a larger one.That's why the founder and CEO of several successful high-tech startup companies, multi-millionaire Jon Fisher, has written down his success principles. Strategic Entrepreneurism shows entrepreneurs how to design their companies towards the path of least resistance, maximum payoff, and lowest risk. Entrepreneurs will learn how to evaluate their business ideas; leverage technology to increase profits; choose strategic customers to insure their company's survival; generate revenue from their company's inception; and avoid competing against larger companies. Above all, Strategic Entrepreneurism explains the common pitfalls of starting a company and how to avoid them. These include the traps of growing too fast, focusing on the wrong product, and accepting too much funding from outside investors.

160 pages, Hardcover

First published September 15, 2008

Reviews

[Jordan Miller · Rating 3 out of 5]

Strategic Entrepreneurism is about starting up business with the intention to be acquired. Jon talks about his experience with various companies and gives advice on how to do grow a business and sell it as quickly as possible. The most successful companies build the most value and sell in the quickest amount of time. Jon uses the example of Bharosa that he started and eventually sold to Oracle.

[Billy · Rating 3 out of 5]

It was decent, but I felt like it was written at a 4th grade reading level. Would have been better if it wasn't dumbed down so much...