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Marketer: A Simulation
Comprehensive and easy-to-learn, Marketer: A Simulation, 3/e, is a business simulation game that provides students with a realistic marketing decision-making experience. Students learn the relevance of course principles and see how the various functional areas of business affect each other. Students interact in teams as well as with the software to make decisions and examine outcomes.
112 pages, Paperback
First published January 1, 1987
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