B.R.A.N.D. Before Your Resume: Your Marketing Guide for Veterans & Military Service Members Entering Civilian Life

by Graciela Tiscareno-Sato

"B.R.A.N.D. Before Your Resumé" is the first book written by a military veteran (turned marketing professional and entrepreneur) for service members and military veterans to craft their AUTHENTIC personal branding.

Student veterans, military spouses, veterans in their first, second, or third career transitions will all learn valuable self-marketing skills, guided by a veteran who knows the transition chaos (and success!) firsthand.

This book is essential if you’re joining the ranks of veterans choosing the entrepreneurship track, if seeking your first career after leaving the active duty force, or pursuing your first internship or full-time job after completing your degree as a student veteran.

Readers will complete the “extracting product attributes” exercise, see ample examples of great branding created by veterans Graciela has personally coached, and be able to write their own authentic personal branding to influence their intended target audience. Graciela teaches the reader a repeatable marketing messaging process that will be useful for years for come.

Those who wish to collaborate live with Graciela who will coach them to perfecting their branding and/or discussing their business startup idea will be offered the option to do so.

In this marketing guidebook, Graciela guides you in becoming an EPIC storyteller of your unique value, long before you write your resumé which she reminds us all is a marketing deliverable. Taking this approach as she did during her career transitions means that your audience for your new forward-looking branding will be so intrigued by your value that they’ll ASK for your resumé!

You’ll be empowered to confidently communicate your value to make things happen, as Graciela did during her transformation from military aviator to technology marketing manager.

Graciela’s freely shares the communication process she followed during her highly successful military-to-civilian transition, in which she was mentored by women veterans every step of the way.

Stop going at it alone.

And most importantly, stop listening to those pushing you into writing your resumé (or worse yet your LinkedIn profile) before you’ve done the essential work to understand your personal values and interests, your value to civilian organizations, and the target audience you need to attract.

Learn to B.R.A.N.D. Before Your Resumé with a marketing-savvy fellow veteran at your side.

186 pages, Paperback

Published November 3, 2020

About the author

Graciela Tiscareño-Sato is a highly-decorated military veteran, bilingual STEM Consultant to K-12 school districts and a sought-after speaker on environmental entrepreneurship, leadership, innovation, the Latino educational crisis and solutions.

She's the author of 5-time award-winning "Latinnovating: Green American Jobs and the Latinos Creating Them," the first book showcasing Latino-led innovation and entrepreneurship in the green economy. [ISBN: 978-0-9834760-0-9]

Ms. Tiscareño-Sato was honored by The Obama White House as a Woman Military Veteran Leader Champion of Change. Her Congressman gave a moving tribute to her life and work here.

Graciela is a graduate of the University of California at Berkeley, School of Environmental Design. Her global sustainability experience began while leading the Green Enterprise Initiative at Munich-headquartered Siemens Enterprise Networks. She helped enterprises understand the economic and environmental value of collaboration technologies. Once adopted, these solutions dramatically reduced corporations’ real estate needs, energy needs, employee commutes and their overall carbon footprints.

Graciela has authored an Amazon bestselling bilingual children's book titled "Good Night Captain Mama/Buenas Noches Capitán Mamá," the first bilingual children's book about why mommies serve in the military [ISBN: 978-0-9834760-3-0.] This ground-breaking book was honored at the American Library Association National Convention (International Latino Book Awards) in the category of "Best Educational Children's Book - Bilingual." Since then, it's won awards in competitions among military writers, independent publishers and the prestigious Writers Digest Magazine (1st Place, Children's Picture Book.)

The second book in the series "Captain Mama's Surprise /La Sorpresa de Capitán Mamá" won a Gold Medal in 2019 from the Military Writers Society of America. The International Latino Book Awards recognized this book with 1st Place Honors in the "Most Inspirational Children's Picture Book - Bilingual" category.

Captain Mama and her children will star in this bilingual aviation travel adventure series in the years to come as the series is developed.

Graciela's full military service bio is available at
the Captain Mama site here.


Graciela actively mentors students who need life, education and career roadmaps, which the "Latinnovating" book series provides. She also presents her unique military aviation service story to motivate students to pursue technical fields in "The STEM of Aviation" - where Science, Technology, Engineering and Math converge to fly global, military missions in jet aircraft.

Graciela earned a Master's degree in International Management and Marketing from the School of Global Commerce at Whitworth University in Spokane, Washington while on active duty with the U.S. Air Force. She was honored by LATINA Style Magazine as the “Entrepreneur of the Year” at the Anna Maria Arias Memorial Business Fund Gala in Washington D.C.

Ms. Tiscareño-Sato was honored by the Business and Professional Women's Foundation with an National Business Women's Week award. The ceremony was part of the Women Veterans Career Development Forum that took place at the Women in Military Service for America Memorial and included a keynote speech by First Lady Michelle Obama.

Graciela is the founder of multicultural marketing and educational publishing firm
Gracefully Global Group LLC.

Her thought leadership pieces and OpEds have published in the U.S. and Europe.

She lives in the San Francisco east bay with her husband and three teen children.

Reviews

[Military Writers Society of America (MWSA)]

MWSA Review

B.R.A.N.D. Before Your Resume by Graciela Tiscareno-Sato is a 171-page self-help book aimed at a specific audience: Your Marketing Guide for Veterans and Military Service Members Entering Civilian Life. However, the processes described are beneficial to anyone seeking a job or career change. The book relies heavily on the workshops that the author has offered over a decade or more and contains useful exercises.

Review by Nancy Kauffman (June 2021)

[Katherine Crawford · Rating 5 out of 5]

Have you been issued your value?

Active Duty Service Members, Spouses, and Veterans are often so used to policy and procedure ... it can sometimes be difficult to visualize anything that is not procedural... especially when it comes to "I" or "Me" or "My" value - they weren't issued to us.

We have to "issue" us our value... and the examples in the book show us what value others have issued themselves.

I am reminded of something Michelle Obama said... "You gotta get used to a little greatness".

Graciela Tiscareño-Sato, has guided countless veterans and spouses before us... in getting used to their own greatness (value) ... and organically assisted them in being able to present it to others.

Now, many have shared their greatness (value) in her book to show us we can too.

[Cassandra · Rating 5 out of 5]

I received a complimentary copy.

Good points and nice paragraph stories of real life people with thoughts for you. A range of ideas that you can take time with as well as practice.