Block 1 Managerial Introduction Unit 1 Basic concepts and their application in business decisional making Unit 2 Demand and Supply Analysis Unit 3 Determinants of supply and demand Unit 4 Nature of demand and supply curves Unit 5 Market equilibrium Unit 6 Price elasticity Unit 7 Demand forecasting and estimating methods Block 2 Consumer preferences Unit 1 Indifference curves Unit 2 Budget constraint, utility maximization Unit 3 Consumer demand curve Unit 4 Concept of GDP Unit 5 Concept Nl, per capita income, Unit 6 PPP National income accounting in India Unit 7 Business cycles and business forecasting Block 3 Production and Cost Analysis Unit 1 Production functions-cost functions Unit 2 Profit functions, total, average and marginal costs Unit 3 Returns to factor and scale Unit 4 Short run v/s long run decisions derivation. of the supply curve Block 4 Market market forms Unit 1 Perfect competition, monopoly Unit 2 Monopolistic, oligopoly Unit 3 Output and price determination Unit 4 Cartels and collusion Unit 5 Mergers and acquisitions Unit 6 Government regulations in the form of price directives, taxes, subsidies, anti-trust action Unit 7 Competition polices.