Customers Are People ... The Human Touch

by John McKean

Although 70% of the customer's decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science. John McKean provides a practical guide to implementing this art as consistent, business-wide, technology-enabled science drawn form proven approaches from world-class human touch practitioners.

324 pages, Hardcover

First published January 1, 2002

About the author

John McKean is an academic and art critic, and was a Professor of Architecture at the University of Brighton.

Reviews

[Amanda · Rating 4 out of 5]

Customers should be treated as people by building trust, working toward win-win solutions, providing convenience, simplifying the experience, being honest and open and providing a lot of human interaction. Sounds like my library!