Speak Like Reagan: Charm, Inspire and Deliver a Winning Message

by James C. Humes

What every business leader needs - from the former Reagan speechwriter - to learn from the "Great Communicator." With his great personal warmth, charm, and wit, Reagan rallied every kind of American around his vision. Now business leaders can use the secrets of Reagan's great communicative skills to convince their audience or make the big sale. In Speak Like Reagan, James Humes shows exactly what we can learn from Reagan the how we can replicate Reagan's wit and wisdom and win over even the most skeptical audience. More than just words, this book shares the secrets of Reagan's dress, gestures, posture, and the small details that made good speeches great. Be inspiring, get laughs, and speak the winning Reagan way.

192 pages, Paperback

First published March 1, 2009

About the author

James C. Humes was Ronald Reagan's speechwriter. He also wrote speeches for George H.W. Bush, Gerald Ford, Richard Nixon and Dwight Eisenhower. He has served as a communications advisor to major U.S. corporations, including IBM and DuPont. He is the author of twenty-three other books.