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The Nuclear Effect: The 6 Pillars of Building a 7+ Figure Online Business
A nuclear chain reaction is one of the most powerful forces known to mankind. Its energy feeds other reactions, creating endless possibilities for self-sustaining growth. Imagine harnessing this kind of energy in business—what if you could create your own nuclear effect? It’s easy to feel trapped when you start an online business, stuck in a tug-of-war between success and the requirements for continued growth. The more you progress, the more money you need. Your company’s bank account mirrors your own emotions in a rollercoaster of inconsistency and instability—you’ve left the rat race, only to find yourself on a 6- or 7-figure hamster wheel. In The Nuclear Effect, Scott Oldford shows you how to free yourself from this cycle, scale a profitable, multimillion-dollar business, and keep the money you make. By following Scott’s 6 pillars of sustainable growth, you will create the momentum your business needs to become an unstoppable force.
280 pages, Kindle Edition
Published August 4, 2020
292 people are currently reading
611 people want to read
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Displaying 1 - 26 of 26 reviews
January 26, 2021
If you climb into the rabbit hole of the Nuclear Effect, you’ll delve deeper and deeper until you reach a cavern. There you will see a huge mound of rabbit sh*t on top of this book.
I’m currently making 6 figures with my business over the last several years and was hoping this could take me to the next level but it won’t. The “advice” is vague and nonsensical which won’t even take your business to a 5 figure business.
Here are the Pillars:
Marketing and Lead Generation
Sales
Product
Operations team
Finance
Mindset
There, you’ve read the book minus 265 pages.
I got duped by an Apple news article which recommended some great books but this little turd wasn’t one of them.
I’m notorious for finding nuggets of info that I can use in most books which is why I kept reading on, but I should have followed my gut after the first chapter and tossed it.
I’m currently making 6 figures with my business over the last several years and was hoping this could take me to the next level but it won’t. The “advice” is vague and nonsensical which won’t even take your business to a 5 figure business.
Here are the Pillars:
Marketing and Lead Generation
Sales
Product
Operations team
Finance
Mindset
There, you’ve read the book minus 265 pages.
I got duped by an Apple news article which recommended some great books but this little turd wasn’t one of them.
I’m notorious for finding nuggets of info that I can use in most books which is why I kept reading on, but I should have followed my gut after the first chapter and tossed it.
October 18, 2020
Honestly, I had high expectations for this book to end up with a poorly formatted selection of rubbish without much content beneath it...
May 3, 2023
Full of gems. I underlined almost the entire book. This will help me a lot in my business. Full of great information.
Unfortunately the editing was awful. There were incomplete sentences and sentences that just didn’t make sense. This really took away from the book and made some portions difficult to understand.
Unfortunately the editing was awful. There were incomplete sentences and sentences that just didn’t make sense. This really took away from the book and made some portions difficult to understand.
November 10, 2020
This is the best book I've ever read on what it ACTUALLY takes to build a business in this way.
I could see myself in the pages and I put it down so often to scribble down notes next to me - far more than when I discovered the 4 hour work week, which is my comparison point for business inspiration.
Once we're ACTUALLY in business, it's hard to beat those original levels of 4HWW pre startup brain explosions.
As someone who has experienced many parts of the same journey I felt Scott's emotions through the pages - it takes incredible bravery to dare bringing this much honesty and wisdom to the world.
Thankyou for sharing your story so those walking alongside you can learn lessons.. hopefully it inspires more entrepreneurs to do similar.
I could see myself in the pages and I put it down so often to scribble down notes next to me - far more than when I discovered the 4 hour work week, which is my comparison point for business inspiration.
Once we're ACTUALLY in business, it's hard to beat those original levels of 4HWW pre startup brain explosions.
As someone who has experienced many parts of the same journey I felt Scott's emotions through the pages - it takes incredible bravery to dare bringing this much honesty and wisdom to the world.
Thankyou for sharing your story so those walking alongside you can learn lessons.. hopefully it inspires more entrepreneurs to do similar.
July 28, 2021
Awful book. He rambles on about how he made and lost a ton of money and while I can appreciate his humility, he never actually gives any tangible steps to take. He merely describes that an online business, like any business, has core systems that should be maximized in order to be successful. I made it about 70% through the book before I lost the will to continue on. This is the first book I've rated less than 4 stars. I feel like someone stole money out of my wallet. If you are completely new to business or sales, maybe.....maybe you'd find value in it. But I don't it.
February 27, 2023
A decent read, like talking to a mentor/ friend
While I thought this book was going on about 4P in marketing and had a few typos and writing flaws, and my "here we go again" feeling emerges, it was a great read. It talked about, in the author 's own experience and his understanding of how an entrepreneur should tackle all aspects of a business.
The nuclear effect is about building an intimate relationship with clients, designing a better valued product and more. All these elements were great reads. However in the end it lost me a bit as it failed to combine everything together in a way that a-ha me on how everything comes together and what actually is a nuclear effect. Maybe it was there but I just didn't catch it.
However, overall a very decent read.
While I thought this book was going on about 4P in marketing and had a few typos and writing flaws, and my "here we go again" feeling emerges, it was a great read. It talked about, in the author 's own experience and his understanding of how an entrepreneur should tackle all aspects of a business.
The nuclear effect is about building an intimate relationship with clients, designing a better valued product and more. All these elements were great reads. However in the end it lost me a bit as it failed to combine everything together in a way that a-ha me on how everything comes together and what actually is a nuclear effect. Maybe it was there but I just didn't catch it.
However, overall a very decent read.
September 26, 2022
This is the book about creating a successful online business in today’s world. It will help you diagnose your strengths and weaknesses, create an effective plan for success, and move forward with confidence. A mandatory read for all modern entrepreneurs. Scott Oldford is a mentor, investor, and advisor for successful online businesses. He’s also the creator of The Relevancy, Omnipresence, and Intimacy Marketing & Sales Method, 6 Pillar Framework, and REwired, all systems that help entrepreneurs scale their businesses and generate sustainability. After successfully developing nine companies, Scott has mentored thousands and helped many businesses reach the multimillion-dollar mark.
January 27, 2021
Exceptional book! One of the best in terms of practical advice, knowledge and implementation. So many good tips. The 6 pillars for success.
1) Marketing - Knowing who to market to. Knowing your unfair advantage. Those are keys to marketing success. Relevancy, Omnipresence, and Intimacy. Omnipresence comes down to being able to deliver your Relevant messages on the right platforms with the right frequency at the right time based upon the life cycle of your potential customer, along with their interest in what you’ve shown them beforehand, with combined intelligent segmenting.
2) Sales - Knowing what you are selling. We are either trying to make your life better, or taking away pain points. Selling a vitamin or a pain killer. Pain killers outsell vitamins. Most businesses think they are selling pain killers when they are really selling vitamins.
A "No".. really means "I am not ready to buy today. When it comes down to it, human beings crave connection, conversation, and community (those being the three C’s of Intimacy). Intimacy requires courage. It is difficult to allow yourself to really be seen (and potentially judged) by others. Yet what I have found is that the more honest and vulnerable I am, the more of me that I allow to be shared with others, the more I attract precisely the kinds of people I want to have around me. If we were to compare business to the game of golf, marketing is the long game (i.e., your driver and your irons) and sales is the short game (chipping and putting). The better your marketing is, the shorter and easier your putts become in order to make sales.
3) Product and Delivery - This comes down to DevOps. Loved this because of the connection. Technology is a convenience and offers a platform to create a community. The more feedback the more deployments the more features.. the better the community.
Scott mentioned sticking with small groups and high ticket items versus lot of small clients with low prices. You can provide more intimacy and more value.
4) Operations + Teams - Knowing who to hire and add to your team. In summary: Hire for fit. Train for skills. As an entrepreneur, you’re likely a visionary. You can see what you want so clearly that it can be difficult to remember that other people don’t see it the way you do. Your job is to give direction and to provide clarity. Your team figures it out and then comes back to you with what they’ve built. Empower your team to own outcomes, not just tasks. That is a key part of creating a team and company culture that leverages you to do your best work in your zone of genius. # types of hires. Task vs. Project vs. Outcome Hiring. Standard Operating Procedures, you need them to create consistency of outcome.
5) Finances - Biggest lessons. Sometimes debt is good. I could use the money from debt to generate more funds even after paying the interest. Four different types of Cash: Cash Generated, Cash Collected, Cash Outstanding, Cash Liability. Know the difference. Plan for the worst; manifest the best. Growth Mode (reinvest in business) vs Profit Mode. Stop making emotional financial decisions. These are done by looking at your bank account prior to making a decision and not forecasting. Your bank balance will lie to you. Your ability to know all your expenses, all of your liabilities, and all your revenue doesn't lie. 3 People you need in your life: Bookkeeper, accountant, financial advisor. Bookkeeper is in the back sear of the car, telling you what happened. Accountant is in the passenger seat, telling whats happening now. Finanical advisor is in the car a mile ahead, telling you what yo expect and how to plan.
6) Mindset - Everything is a theory. theories are just frameworks to understand the idea. But can change as new information arrives. Laws on the other hand are set in stone. Most people act as though their lives are governed by laws when in truth our lives are governed by theories. We must be able to change our theories as we gather more information. Most of us are afraid to think outside the box or to try different things because we are afraid of what family and friends might think and kick us out of the tribe. As human being we are a reflection of our environment. Success is built on the back of repetition, not innovation. Mindset is the most important pillar.
Implement one thing:
Create a community for Mulligan Golf and Lets Connect. Give those communities high value and attention.
1) Marketing - Knowing who to market to. Knowing your unfair advantage. Those are keys to marketing success. Relevancy, Omnipresence, and Intimacy. Omnipresence comes down to being able to deliver your Relevant messages on the right platforms with the right frequency at the right time based upon the life cycle of your potential customer, along with their interest in what you’ve shown them beforehand, with combined intelligent segmenting.
2) Sales - Knowing what you are selling. We are either trying to make your life better, or taking away pain points. Selling a vitamin or a pain killer. Pain killers outsell vitamins. Most businesses think they are selling pain killers when they are really selling vitamins.
A "No".. really means "I am not ready to buy today. When it comes down to it, human beings crave connection, conversation, and community (those being the three C’s of Intimacy). Intimacy requires courage. It is difficult to allow yourself to really be seen (and potentially judged) by others. Yet what I have found is that the more honest and vulnerable I am, the more of me that I allow to be shared with others, the more I attract precisely the kinds of people I want to have around me. If we were to compare business to the game of golf, marketing is the long game (i.e., your driver and your irons) and sales is the short game (chipping and putting). The better your marketing is, the shorter and easier your putts become in order to make sales.
3) Product and Delivery - This comes down to DevOps. Loved this because of the connection. Technology is a convenience and offers a platform to create a community. The more feedback the more deployments the more features.. the better the community.
Scott mentioned sticking with small groups and high ticket items versus lot of small clients with low prices. You can provide more intimacy and more value.
4) Operations + Teams - Knowing who to hire and add to your team. In summary: Hire for fit. Train for skills. As an entrepreneur, you’re likely a visionary. You can see what you want so clearly that it can be difficult to remember that other people don’t see it the way you do. Your job is to give direction and to provide clarity. Your team figures it out and then comes back to you with what they’ve built. Empower your team to own outcomes, not just tasks. That is a key part of creating a team and company culture that leverages you to do your best work in your zone of genius. # types of hires. Task vs. Project vs. Outcome Hiring. Standard Operating Procedures, you need them to create consistency of outcome.
5) Finances - Biggest lessons. Sometimes debt is good. I could use the money from debt to generate more funds even after paying the interest. Four different types of Cash: Cash Generated, Cash Collected, Cash Outstanding, Cash Liability. Know the difference. Plan for the worst; manifest the best. Growth Mode (reinvest in business) vs Profit Mode. Stop making emotional financial decisions. These are done by looking at your bank account prior to making a decision and not forecasting. Your bank balance will lie to you. Your ability to know all your expenses, all of your liabilities, and all your revenue doesn't lie. 3 People you need in your life: Bookkeeper, accountant, financial advisor. Bookkeeper is in the back sear of the car, telling you what happened. Accountant is in the passenger seat, telling whats happening now. Finanical advisor is in the car a mile ahead, telling you what yo expect and how to plan.
6) Mindset - Everything is a theory. theories are just frameworks to understand the idea. But can change as new information arrives. Laws on the other hand are set in stone. Most people act as though their lives are governed by laws when in truth our lives are governed by theories. We must be able to change our theories as we gather more information. Most of us are afraid to think outside the box or to try different things because we are afraid of what family and friends might think and kick us out of the tribe. As human being we are a reflection of our environment. Success is built on the back of repetition, not innovation. Mindset is the most important pillar.
Implement one thing:
Create a community for Mulligan Golf and Lets Connect. Give those communities high value and attention.
June 22, 2023
I've read a ton of books on entrepreneurship, but this one is probably the one with the most helpful insider information. Scott Oldford has lost businesses and gotten himself in over millions of dollars in debt through his entrepreneurial ventures, so if anyone can tell you what kills a business, it's him. Likewise, he is one of many entrepreneurs who has been capable of successfully scaling up a business from $0 to multiple 7-to-8-figures.
Many business books will typically share the same regurgitated advice of the steps and actions you need to take in order to succeed, but no one ever takes about the things you need to do in order to fail. If anything, understanding how one's business fails is even more important because you can learn to identify the signs before it's too late. The Nuclear Effect dives into every important critical component that requires a business to get in motion and also explains what to avoid doing if you don't want to fall flat on your face. As someone who had a business that slowed down to a stop, I wish I had read this book years ago because I saw many of my mistakes broken down and carefully dissected in Scott's advice.
Many business books will typically share the same regurgitated advice of the steps and actions you need to take in order to succeed, but no one ever takes about the things you need to do in order to fail. If anything, understanding how one's business fails is even more important because you can learn to identify the signs before it's too late. The Nuclear Effect dives into every important critical component that requires a business to get in motion and also explains what to avoid doing if you don't want to fall flat on your face. As someone who had a business that slowed down to a stop, I wish I had read this book years ago because I saw many of my mistakes broken down and carefully dissected in Scott's advice.
December 7, 2020
Great Book. Complete and inspiring
I've Enjoyed very much reading this book. In it. I've find a well structured system to develope my business.
The six pillar method, really covers all the aspects that you must consider to scalate and develope a lasting business.
I think this book isfor every entrepreneur since begginners to advanced ones. However) I think that is mora valuable for established entrepreneurs that want to get their business to the next level.
Certainly I do recommend this book.
¡Thanks Scott!
I've Enjoyed very much reading this book. In it. I've find a well structured system to develope my business.
The six pillar method, really covers all the aspects that you must consider to scalate and develope a lasting business.
I think this book isfor every entrepreneur since begginners to advanced ones. However) I think that is mora valuable for established entrepreneurs that want to get their business to the next level.
Certainly I do recommend this book.
¡Thanks Scott!
May 15, 2022
Despite the appeal of the title, this a nice “talking” from an entrepreneur who passes his experiencies. There’s nothing new about company building. But I liked the description about the “operator” and “scalable profile”. It furthers the discussion of “The E-Myth Revisited: Why Most Small Businesses Don't Work” taking to account the small had already work and shit! What the hell now?! How to leave the hamster-wheel… Right team is always the key..
So this books touched many subjects and sometimes felt it in need of more.
So this books touched many subjects and sometimes felt it in need of more.
January 14, 2022
Very helpful book. Insightful, detailed, passion driven and experience driven.
As a small business owner not even close to the 6 digest mark yet, some of this was hard to imply but a lot of was still very retainable and applicable.
The Mindset piece of the book was the most enriching and helpful. He has a strong grasp on the importance of mindset in your business.
I recommend for sure.
As a small business owner not even close to the 6 digest mark yet, some of this was hard to imply but a lot of was still very retainable and applicable.
The Mindset piece of the book was the most enriching and helpful. He has a strong grasp on the importance of mindset in your business.
I recommend for sure.
September 25, 2022
Scott Oldford's book, the Nuclear Effect, gives clear instruction on how to expand on entrepreneurial endeavors. There are many thoughts and ideas which explained for building upon business ideas, and building the clientele which will sustain that business.
I highly recommend this book as I will be going through it again to make sure I am implementing the ideas taught within
I highly recommend this book as I will be going through it again to make sure I am implementing the ideas taught within
February 1, 2023
If you ever wanted to see an example of a self-centered, long-winded, zero-value add book, this is a great one. The author spends about 5 pages giving value, and the rest is nothing but “Me, Myself, and I.” Somehow, this author managed to learn to code at age 11 while at the same time not knowing how to read until 11.. he is also, according to him, a one-of-a-kind marketing expert, millionaire, successful mogul, and god knows what other epithets that he would proudly claim. The book offers nothing - read “Building a BrandStory” if you actually want something useful for marketing and not this fake guru garbage.
January 9, 2022
I did not find the for exciting to read. Honestly I felt my money wasted.
The website link has lot of content, which is good. The videos on website and the book looks more dramatic and workshop companion oriented.
The website link has lot of content, which is good. The videos on website and the book looks more dramatic and workshop companion oriented.
January 27, 2023
Garbage. Superficial and lack of specific examples. Excessive use of the word “intimate.” The book is actually a sales pitch for a “masterclass” prepared just for me! A junior high student could have written a better book on scaling an online business.
September 24, 2023
boring waste of time
This book just rambles on without giving you any specifics or tactics
I’d recommend skipping this, one of the most worthless books on business I’ve read in a while
This book just rambles on without giving you any specifics or tactics
I’d recommend skipping this, one of the most worthless books on business I’ve read in a while
August 2, 2024
This was a dud. It was all description and no practice, and the last lines of the book tell you why. It's really nothing more than a 200 plus page infomercial for selling his higher ticket services like coaching and courses.
I felt gullible and hoodwinked.
I am resolved that I will no longer read ANYTHING from anyone whose primary purpose is to sell you material that teaches you how to sell material online. It really seems that the only people that make big money online are the ones who promise to teach you how to make big money online. I always feel so stupid when I spend hard earned money on this useless information. It's the modern day equivalent of a snake oil salesman.
I felt gullible and hoodwinked.
I am resolved that I will no longer read ANYTHING from anyone whose primary purpose is to sell you material that teaches you how to sell material online. It really seems that the only people that make big money online are the ones who promise to teach you how to make big money online. I always feel so stupid when I spend hard earned money on this useless information. It's the modern day equivalent of a snake oil salesman.
November 26, 2020
Excellent Book from Scott Oldford. Provides a Road Map to Successfully Start and Online Business.
January 14, 2021
If you are an entrepreneur this book is a must. OldFord takes a powerful approach on how to set up a online business that reaches the masses.
March 3, 2021
Awesome book
The best book I have read in the past year. Very real & informative. The 6 pillars are well defined.
The best book I have read in the past year. Very real & informative. The 6 pillars are well defined.
December 8, 2023
Nuggets of good stuff but falls short to be succinct, coherent or useful.
December 30, 2023
Not necessarily my field of work 😂 but still an interesting read. Good concepts but would have appreciated a little more practicality.
Still helpful if you one an online business.
Still helpful if you one an online business.
April 6, 2025
An insanely tactical book any online entrepreneur should read.
Whether you've made your first $1 or $100,000 every pillar is incredibly useful for any stage to hit 7 figs.
Insane.
Whether you've made your first $1 or $100,000 every pillar is incredibly useful for any stage to hit 7 figs.
Insane.
April 11, 2025
Filled with good information that rang true but didn't overly inspire me, speak to me.
February 26, 2024
I didn’t find this book that groundbreaking, especially how it was sold I’d have expected more but it was good in a sense that it makes you think about the big picture when it comes to your business and marketing - kinda like a holistic view on building a business which was valuable to some extent at the least...
To Our Continued Success!
Seemy
Waseem.tv/Blog
👆🏼 P.S -
If you found this review helpful - I’d like to invite you to discover more on our blog. Where the community share some of our most important insights to level up each others knowledge 💡- from experience in studying books like this, training programs, podcasts and much more - visit the blog link above to find out more.
P.P.S 😅 - You probably noticed from my profile that I’ve reviewed a LOT of books over the years now - if you love seeking knowledge like me I’d love to connect with you further as a like minded person (send me a friend invite! 😀) - Also if you are curious - here is my preferred and recommended resource for seeking timeless wisdom - Check it out via the website invite link below 👇🏼 (You’ll be able to claim some awesome books for free 📚)
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To Our Continued Success!
Seemy
Waseem.tv/Blog
👆🏼 P.S -
If you found this review helpful - I’d like to invite you to discover more on our blog. Where the community share some of our most important insights to level up each others knowledge 💡- from experience in studying books like this, training programs, podcasts and much more - visit the blog link above to find out more.
P.P.S 😅 - You probably noticed from my profile that I’ve reviewed a LOT of books over the years now - if you love seeking knowledge like me I’d love to connect with you further as a like minded person (send me a friend invite! 😀) - Also if you are curious - here is my preferred and recommended resource for seeking timeless wisdom - Check it out via the website invite link below 👇🏼 (You’ll be able to claim some awesome books for free 📚)
https://Waseem.tv/GoodReadsBookInvite
Displaying 1 - 26 of 26 reviews