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Author 101 Bestselling Book Publicity: The Insider's Guide to Promoting Your Book--and Yourself
Leading industry insiders take prospective writers through the promotion and publicity process, demonstrating how to work with publishers and agents to market their works effectively. Original. 50,000 first printing.
265 pages, Paperback
First published January 1, 2006
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Displaying 1 - 3 of 3 reviews
October 25, 2015
Solid.
But dated. As of this writing, it's nearly 10 years old and that's a problem in the media world. There is some discussion of online promotion (web site; email blasts), but now book publicity is primarily online and that's where a book marketing book needs to focus.
Also, it's dry. I realize it's a practical business guide but working through it is a real slog. It feels too much like attending one of those weekend-long business seminars in a hot, stuffy room with awkwardly thick binders of study material. It may be good info but I prefer that even business authors have a sense of style.
In spite of its flaws, does it provide a useful plan of action that can still work today?
Yes. Many of the ideas are still current and will help me market my book. The discussion of a marketing plan is key--I think it should have been the first chapter--and other concepts like "slicing and dicing" are powerful.
While there are many better book marketing guides on the market today, this one, written by industry professionals, holds up pretty well over time. I'd recommend it as a decent secondary resource.
But dated. As of this writing, it's nearly 10 years old and that's a problem in the media world. There is some discussion of online promotion (web site; email blasts), but now book publicity is primarily online and that's where a book marketing book needs to focus.
Also, it's dry. I realize it's a practical business guide but working through it is a real slog. It feels too much like attending one of those weekend-long business seminars in a hot, stuffy room with awkwardly thick binders of study material. It may be good info but I prefer that even business authors have a sense of style.
In spite of its flaws, does it provide a useful plan of action that can still work today?
Yes. Many of the ideas are still current and will help me market my book. The discussion of a marketing plan is key--I think it should have been the first chapter--and other concepts like "slicing and dicing" are powerful.
While there are many better book marketing guides on the market today, this one, written by industry professionals, holds up pretty well over time. I'd recommend it as a decent secondary resource.
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July 22, 2013Must read for authors! Lots of great tips!
November 3, 2015
A bit dated, but very informative and helpful.
Displaying 1 - 3 of 3 reviews