New Developments and Approaches in Consumer Behaviour Research

by Ingo Balderjahn (Editor), Claudia Mennicken (Editor)

The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context. This book outlines the state of the art in consumer behaviour and provides insights into new developments including the emotional and cognitive as well as social factors influencing consumer behaviour.

354 pages, Hardcover

First published September 4, 1998