Get ready to amp up your content creation like a pro with the #1 International Bestseller in Web Marketing! Don’t you admire those content creators who have a very engaged audience and never seem to run out of great ideas? Do you ever wonder how they do it? Is there a secret to it? It’s common knowledge that 60%-80% of blogs are abandoned soon after creation, and that the majority of podcasts fade after only seven episodes… So, how do you avoid becoming that kind of grim statistic and instead become a big and successful name in your niche? The answer is create content that truly resonates with your audience. And the how-to is the topic of this book. Start reading with a blank piece of paper and, by the time you’re done, if you do the exercises, you’ll have a content creation plan that is fully aligned with your goals as well as those of your audience. Inside this guide you the four “Es” of content creationMaster the five different types of audience awareness and knowledgeDesign your very own content identity, starting with 150 options to choose fromReceive a list with 80 different types of content you can offer your audience, so that you never run out of choices...… and so much more! Plus, with the purchase of this guide, you get access to a downloadable infographic that gives you a picture of all the steps and exercises in this guide (see Conclusion in the book for details). And you also get a list of online resources for content curation, mindmapping, ideas, productivity, writing and editing, as well as an ever-growing list of other great content creation books.
Helena exudes a rare and spectacular kind of personal energy. Readers of her first book (a quick, intense guide) will understand exactly what I mean, and will be drawn like moths to her next live presentation.
Whether you are deep into content creation or ready to start, you'll learn something from Helena. I especially found valuable her segmentation of audiences into "awareness and knowledge" categories, i.e., no matter how you define the demographics or psychographics of your audience, some will be clueless about your idea, while others are loyal ambassadors. A strong body of content will be relevant across this spectrum. This, and other tips from Helena, will certainly guide how I continue to make and refine my own body of work.
An excellent short book packed with ideas and practical use cases. I love how the author expand her points with examples. What I found very beneficial is the last chapter on content idea generation. It's an easy read and you can go thru the entire book within an hour.
This book gets right down to the point of giving you exactly what you need and are looking for. The concepts are precise and will have you on your way in minutes.
Helena provides lots of actionable information to help you create stimulating and diverse content. It’s a quick and easy read... now I have to get to work!!